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Why ROI isn’t everything with social media

Socialmedia.biz

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.

ROI 132
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279
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How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. Avoid Flash , as it’s not supported by Apple devices.). Much More Screen Real Estate! Like this post?

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5 Reasons I Think Facebook Is On The Decline

Jason Yormark

According to numbers cited on The Inquistir , in April Facebook witnessed 158 million US unique visitors, only 5% higher than 2011 numbers. While 5% growth may not seem horrendous, it’s a drastically big decline from April 2011 when Facebook witnessed 24% growth and far worse than April 2010 when the social network had an 89% growth rate.

Facebook 279
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8 Year Old Kids Are On Devices Way More Than You Might Think And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

That's up dramatically from 5 minutes a day in 2011, and 15 minutes in 2013. 42% of children have their own tablet device - up from 7% four years ago, and less than 1% in 2011 according to the study." digital media. social media. digital media. social media. The biggest problem? business blog.

Mobile 73
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Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

Facebook isn’t just a social networking site; it is a way of staying on touch with people around the world, a place to bring people together and building communities, and a tool for sharing information. You make sure that every person you add to your company is really great.” - Mark Zuckerberg in his 2011 BYU speech.

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MeasurePR: Paywalls, Pitches And Prognoses

Waxing UnLyrical

Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011. In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. Liked what you saw?

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