The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. Avoid Flash , as it’s not supported by Apple devices.). How to Build the Perfect Facebook Fan Page, 2011 Edition is a post written by Tamar Weinberg. ]. This is a guest post by Tim Ware, owner of HyperArts. You can follow Tim on Twitter or on Facebook. Much More Screen Real Estate! The Profile Picture. The maximum size allowed for the Profile Picture is 180w x 540h pixels. MORE >>

With Apple holding more cash than most companies will generate in revenue, the question often becomes ‘who will they buy’. But Apple make fewer acquisitions than their competitors, and tend to hold the cash ( they do generate a healthy return through an investment portfolio ), so the question becomes: where does the cash go? Over on Quora , an anonymous user posted very revealing insights on Apples investment activities. The answer: to stay ahead, Apple over-invest in their supply chain. Put simply, new components are not cheap. Thoughts, tips & advice MORE >>

Talking recently with Cheryl Burgess ( @ckburgess )—partner and CMO at Blue Focus Marketing, a B2B social branding consultancy firm in Bridgewater, New Jersey; 2011 & 2010 winner of the Twitter Shorty Awards in Marketing; and author of the Blue Focus Marketing Blog —we were both struck by how many of the same people we know through social media (and we both learned about some interesting new people to follow as well). She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. What is it? Jennifer Aaker. aaker. MORE >>

This week Apple employees joined the ‘It Gets Better’ campaign in support of gay, lesbian and transgender rights. This is even more true with Apple that has such a loyal fan base built on their deep understanding of its customers needs. Campaigns such as these are no doubt polarizing, and Apple runs the risk of perhaps losing some supporters. As with most things Apple, this is a powerful demonstration in leadership. Apple is not alone in its support of the Trevor Project. Other brands such as Google, Levi Strauss & Co., MORE >>

Marketers will need to create customer hubs which integrate data from all sources so it can be analyzed and used to make a multitude of business decisions (see Customer Intelligence Trends to Watch in 2011 at www.forrester.com ). In 2011, it will evolve from experimental campaigns to social tactics that are fully integrated into the overall marketing strategy.  Expect more confusion, not less, in 2011. Touchpoint Attribution” emerges as the new buzzword for 2011. number of things happened in 2010 that set the stage for an explosion of mobile marketing in 2011.  MORE >>