Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Consultant 100

Consultant Analytics Flickr Metrics 100

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. Then, using those metrics effectively, you’ll gain the insight you need to nurture client relationships and grow your business. Why Customer Engagement Metrics Matter.

Engagement 90

Engagement How To Metrics Loyalty 90

Akamai Marketing

APRIL 30, 2009

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

Eventful 116

Eventful Twitter Klout Policies 116

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Analytics: the Sideways Approach to Measuring PR. What metric should you use to measure PR? While we may not like aging ourselves (come on, who does?!)

Strategy 100

Strategy Metrics Consultant Education 100

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Lurkers turn the tables a bit on marketers.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. All Rights Reserved.

Social Media 188

Social Media Klout Policies Forums 188

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. Unmetric was a pioneer back then with metrics that today have become industry standard such as average reply time and response rate to user tweets. The same could be said for the modern marketing team. By joining the Falcon.io

Social Media Management 114

Social Media Management Class Compete Social Media 114

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I particularly appreciated the process of the FLIRT model.

Review 142

Review Company Klout Policies 142

Akamai Marketing

FEBRUARY 22, 2011

If you are looking for a way to automate some features of Twitter, this is a good option. All Rights Reserved.

Tools 163

Tools Klout Policies HootSuite 163

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# So I figured there are probably a lot of people who have the same question. I’m so glad you did!

Postrank 193

Postrank Metrics Tourism WordPress 193

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. The idea holds water, or soda or a Belvedere vodka if your like me. All Rights Reserved.

Social Media 149

Social Media Klout Policies Small Business 149

Twist Image

DECEMBER 2, 2011

eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play with analytics unlike any other advertising or marketing channel that we have ever seen before. marketing channel.

Social Media 81

Social Media ROI Survey Metrics 81

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Akamai Marketing

MARCH 9, 2009

Maybe travel and tourism will will be the next segment to utilize the power of event marketing. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! Marriott Hawaii bookings are up 40%. P.S. The bus is already onto it’s next adventure: a NASCAR driver is using it.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Actionly also includes Twitter account management and analytics tools. Granted, the web is littered with “Google killer&# alternative search engines, but Blekko , created by Rich Skrenta and Mike Markson, is really cool.

Tools 206

Tools Social Media Lithium Sysomos 206

The Way of the Web

DECEMBER 24, 2011

There’s still a week to go, but unless something radical happens, here’s a quick run-down of the most read posts I’ve written on this site in 2011. It’s purely in terms of visitor numbers via Google Analytics, so I’m resisting the temptation to try and promote posts that I felt may have been overlooked!

Klout 33

Klout Embedding Loyalty Vimeo 33

Hootsuite

JULY 4, 2022

For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. The brand revived a beloved character— Jake from State Farm —from a well-known 2011 TV advertisement and built a home for him on TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

Akamai Marketing

FEBRUARY 11, 2009

Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up.

Klout 100

Klout Eventful Policies Hosting 100

Convince & Convert

MARCH 8, 2011

That was the theme of my recent Webinar at Blogging Success Summit 2011. Create a blog marketing plan and revise it when necessary. “We Will Create _ Posts Per Month, With in Charge of Editorial, and in Charge of Analytics.&#. . Blogging is just one part of the content marketing ecosystem.

Questions 146

Questions Sample Samples Blogosphere 146

Ari Herzog

FEBRUARY 18, 2014

It was the winter of 2011 when Jon understood the value of a page but didn’t think his consulting business needed its own. ” Tamar counters: “Since my income is not completely derived from my brand, I am not worried about missing out on advertising opportunities and analytics. “For some, yes.

Facebook 136

Facebook Real Estate Consultant Advertising 136

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Drive Social Media ROI with Content Marketing.

ROI 138

ROI Social Media Social CRM Survey 138

Hootsuite

JULY 21, 2020

Social video metrics track the success of your video content. But it’s a bit different from the metrics of a regular post. For one, each platform comes with different kinds of metrics and different terms for them. Social video metrics for every platform. Facebook video metrics. Those metrics are: Reach.

Metrics 144

Metrics Platform Video HootSuite 144

Kikolani

FEBRUARY 3, 2012

How to Create a Domino Marketing Effect for Your Business – If you are looking to figure out how to create sustained attention for your business, personal brand or product you should check out this EPIC post. 4 Key Analytics Metrics That You’re Probably Underestimating – What are your site visitors trying to tell you?

Mashup 113

Mashup Resources RSS SEO 113

Convince & Convert

MARCH 28, 2016

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. 6-10: Additional Proven Metrics. Digital Marketing Staples. Additional Proven Metrics.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Kikolani

SEPTEMBER 19, 2012

Well, today I want to help guide you through the raft of marketing, advertising and self-promotion and help you be better informed, based on 5 key metrics and let you in on a dirty little secret – you’re already doing it, you just don’t know it yet. So how can we be sure if the cloud’s right for us?

Privacy 130

Privacy Exercises Data WordPress 130

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Which social media monitoring tools should I use? What should I monitor for?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. The answer is no, but it’s still a metric that is close to Larry Page’s heart.

Marketing 264

Marketing SEO Case Study Small Business 264

Buffer Social

MARCH 13, 2017

Since its launch, in September 2011, Snapchat has shown incredible growth. This post will give you the lowdown on Snapchat, from the basics of how it works to 5 super-actionable tips for brands and businesses from marketer, Everette Taylor. Getting to Know the Ghost: A Handy Guide to Using Snapchat for Marketers.

Social Networking 111

Social Networking Social Media Examples Video 111

ProBlogger

OCTOBER 5, 2016

In 2011, the U.S. The principle can easily be adopted as a tool for bloggers and marketers. In fact – if you apply the concept to your blogging and marketing, you may find that you are able to work smarter instead of harder more often. Fact: Marketing > Content. My answer: Marketing. United States Medical Care.

How To 55

How To Health Care Microsoft Blogger 55

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. Diva Marketing : Let’s talk blogs!

Travel 75

Travel Hosting Social Media Influencer 75

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Adam Sherk

MAY 1, 2012

The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. I’ll leave the in-depth answer to the analytics experts and Excel ninjas out there (along those lines a good recent post is Ian Lurie’s SEO Analytics, Middle Earth-Style ).

Metrics 164

Metrics SEO Publishing Analytics 164

Jon Loomer

MARCH 24, 2016

Social analytics and reporting company Locowise finds that things aren’t getting any better in 2016 — in fact, they appear to be getting worse. Locowise, who uses a different approach to measuring engagement rate than Quintly, still reflects a consistent drop in the metric. 2% from January to February of 2016.

Brands 113

Brands Instagram Engagement Activities 113