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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. What to do?

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: SEOmoz It’s my birthday and I have some great news! And I did. wget, curl, Xenu, etc.)

10 Tools for Measuring Your Social Media Influence

Pamorama

Using data from Twitter, Facebook, LinkedIn, and Foursquare, Klout measures how many people you influence (true reach), how much you influence them (amplification), and how influential they are (network score), and assigns a score from 1 to 100. It pulls and generates metrics from Twitter, Facebook, bit.ly, YouTube, Google Analytics, MySpace. What are they saying about my brand?

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

Here are some social media courses for you (or perhaps, for someone you know) for June and July.  A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour  howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. Google Plus reached 49 million members (Dec 2011) in only a few months! Session Details . Forever!

Social Media Success is About the Wizard, Not the Wand

Convince & Convert

His example was his local watering hole, where he figures by the time he’s checked in 10 times, the offer they make on Foursquare should encourage his evangelism, not just offer a discount on an item he doesn’t order. Because they are trying to run their core business, not maximize the value of Foursquare. And he’s absolutely right. No new Facebook features.

The Stats Behind the World of Quora [infographic]

Mindjumpers

Web analytics firm KISSmetrics have published the infographic. Similar Posts: The Growth of Foursquare In an Infographic. Tweet There has been a lot of buzz about the rather new social Q&A platform called Quora. As stated in the infographic, people use Quora for different things. As the infographic also demonstrates, the number of Quora users are on the rise.

Google+ and World Domination

Janet Fouts

The network itself is reminiscent of a mix of the best features of FriendFeed , Facebook and a few other networks, and as Kit Eaton pointed out in her Google+ post on Fast Company the network seems positioned to take over from Foursquare , Instagram , Facebook and maybe even Twitter and Quora. If you weren’t lucky enough to score an invite, here’s a demo to tease you.

“Reclaim Blogging”: Why I’m giving up Twitter and Facebook

gapingvoid.com

Home Buy Art Here Stormhoek Winer(y) Hughs Book Daily Cartoon Email About Contact/Connect Home Hugh MacLeod Cartoons drawn on the back of business cards August 19, 2011 (3 days ago) “Reclaim Blogging&# : Why I’m giving up Twitter and Facebook. much easier for ordinary people: Twitter, Facebook, Foursquare etc. What an amazing journey its been since then.] Self-sufficiency.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Sentiment Analysis Text mining and sentiment analysis are the flavor of the season for social media analytics and a common complaint is that the current tools are not able to classify a high percentage of the comments about your brand. Januar 2011 bis Do, 13. Januar 2011 Links synapsenschnappsen [.] March 13th - 14th, 2011. Have an account? Social media has come of age.

Google: Plus or Minus?

Geoff Livingston

Let’s consider the list of most used forms: Facebook, YouTube, Twitter, Google+ (assuming all continues to go well), LinkedIn, FourSquare, Gowalla, StumbleUpon, Tumblr, and your own site. 2011 has already seen LinkedIn’s come uppance in the professional social network marketplace. Many folks have reviewed Google+. If you have the opportunity, it’s worth a try.

Monday’s 5 Social Media Must-Reads

Firebelly

Your LinkedIn company page gets listed in Google’s and LinkedIn’s search engines, allows others to follow your company’s updates, gives you a place to promote services and products and even reports analytics. How to Build the Perfect Facebook Fan Page, 2011 Edition. By Jamie Beckland 2011 has been hailed as the “year of geolocation.” How to Launch a LinkedIn Company Page.

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What to Look For When Hiring a Community Manager

mashable.com

To start, community managers must possess a diverse skill set that includes creative, strategic and analytics capabilities while still being able to support consumer conversations — not drive them. Posted by Kelly Lenihan January 26th, 2011 ♦ [.] March 13th - 14th, 2011. Have an account? Do You Need A Community Manager? Business Headlines] [.] Mobile 2.0

Paywall for News.com and Online Community Social Media

Laurel Papworth

From Mumbrella : But to recap, it’s a “freemium” model – enough free content to hang on to advertising revenue; with the more exclusive, analytical and opinion stuff likely to be behind the wall. Google Plus, Twitter, Foursquare and eBay are fighting to bring in MORE eyeballs and chasing Facebook. e.g. my partner Gary Hayes being published in Wired and The Guardian. Their own staff?

Learning via the Social Media Game

Bare Feet Studios

Google Analytics. www.google.com/analytics. FourSquare/Gowalla. Aloha HowTo Social Media #SBOSM facebook flickr foursquare instragram linkedin smcjournal smcobserver twitter ustream youtubeTomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. It just shows you how much app and platform development continues in the sphere of online social networks and mobile options. And my savvy readers will recognize right away many more that I have not (yet!) included on this list. Listening. Drupal.

Mobile Necessary Now for Brand Relevancy

Geoff Livingston

Both platforms are highly dynamic in the sense that they allow for social activity in ways that neither Gowalla or Foursquare offer. If you are not sure this makes sense, check out Christopher Penn’s post on gauging mobile traffic via Google Analytics. Pre-order Geoff Livingston’s Welcome to the Fifth Estate today! Even Mike Tyson gets mobile media. Not convinced yet?

910 Blog Comments You Wrote Here

Ari Herzog

140 is the number of comments about my Foursquare account deletion , proof that you want to know where and what I eat. Analytics indicate less people are commenting, but it is obvious you remain a committed lurker. Photo by lazy_lobster. Time is an illusion on the internet. Search engines prove this statement true, evident by people such as Marc Pitman discovering old content to answer new questions. Old content is especially helpful when one sees lots of comments, tweets, and other social sharing metrics reflecting the value of whatever is written. Thank you for reading!

Klout and Peerindex – social network loyalty cards?

The Way of the Web

Both Klout and Peerindex require you to hook up various sources in order to calculate your influence – Klout includes Twitter, Facebook, LinkedIn, Google+, Foursquare, Youtube, Instragram, Tumblr, Blogger, WordPress.com, Last.fm and Flickr. Tancredi, headphones and promo information all via Peerindex. Measuring influence or just tracking loyalty? Sharing a lot of content all the time.

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4 Tools to “Work Smarter Not Harder” for Your Online Presence

Shift Digital

Pierre does a great job of explaining this tool, “TubeMogul is a video advertising and analytics platform that connects advertisers with highly targeted audiences. For example some features include: Manage multiple accounts on separate social media platforms such as Twitter, Facebook, Linkedin, Foursquare, Ping.fm (another interesting tool to check out) and WordPress profiles.

Google+ Is it a Digital Disruption for CMOs?

Blue Focus Marketing

This is the same brand that unveiled its 2011 Ford Explorer on Facebook (via a paid and earned media blitz) with a plethora of chat, video, photo and other Facebook tools to generate interest and excitement.  According to VentureBeat , Google+ will launch business profiles with analytics as well as more sophisticated sharing options, all coming during Q3 2011. But disruptive?

How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

Chad admitted that this part is tough, and I suggested they start incorporating the use of campaign tracking in Google Analytics, just as we did for the Blue Key campaign (client disclosure). This is the brainchild of Chad Bauman , Arena’s Director of Communications. Make them feel as if they’re getting a “behind the scenes&# look at what’s going on. So I gave up.

Tool Tuesday: Sprout Social Update

Akamai Marketing

Here too you can see from a single dashboard the Google Analytics info, Twitter info and Facebook pages info. New to the reports is the ability to connect locations through Gowalla or Foursquare. When I last wrote about Sprout Social in May 201 1, I’d been using it for a couple of months. But for $92/year it wasn’t breaking the bank either. And it shows.

The Blogger’s Guide to Meaningful Engagement on Facebook, Google+, and Twitter

ProBlogger

At the 2011 Web 2.0 The free version gives you free social analytics and supports up to five profiles. The paid version gives you enhanced social analytics, unlimited social profiles, and integration with Google Analytics and Facebook Insights. With HootSuite you can integrate with Google Analytics. Multiple social networks: With HootSuite, you can also connect to Facebook fan pages, Ping.fm, WordPress, FourSquare, Mixi, and MySpace—not just Facebook and LinkedIn. This guest post is by Neil Patel of KISSmetrics. Better Engagement on Facebook.

Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry.  US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. The 127 minutes spent on mobile apps each day is also inching its way toward the 168 minutes spent watching TV per day, based on data from the United States Bureau of Labor Statistics for 2010 and 2011. Time spent in mobile apps now totals 76% of time spent watching television. Do you spend more time on mobile apps or watching television?

#measurePR, Social Media Measurement & Klout

Waxing UnLyrical

Re: the recent Klout/ FourSquare integration, Megan said if you do integrate and are influential on “that&# platform (I assume FourSquare), you’ll see a difference. – will be joining the chat to talk about social media analytics. His book, Social Media Analytics , will be shipping soon, so this is a great chance for you to get a sneak preview, as it were.

Nielsen Report: Blogs Still on the Rise | ClickZ

www.clickz.com

Foursquare. Analytics. Digital Consumer Report State of The Media: Q3-Q4 2011. million unique pairs of eyeballs in October 2011, NM Incite said today. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. In May 2011, eMarketer forecast that the number of blog readers in the United States that year would reach 122.6 visitors during October 2011, 37 times its size at the beginning of the year. November 23, 2011. August 4, 2011. June 30, 2011. Mobile.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Tips for Getting the Most out of Foursquare (Mashable): Foursquare is new for many, so learn it and soak it in while it’s still hot. Some of Adam Singer’s points include demonstrating passion, getting full analytics, limits of 140 characters, and being in full control of the content and the website. Instead, focus on your analytics. Here’s 2007. Do you?

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31 Social Media Stats and Anecdotes

Pamorama

His company offers a great Twitter campaign management and analytics tool for social media managers and agencies. 99% of online retailers plan to have a Facebook Page by 2011 and 91% plan to have a Twitter page ( more ). Foursquare’s estimated valuation is $6 million ( more ). pamorama marketing, life, social media Home About Bookshelf Links Contact 31 Social Media Stats and Anecdotes by Pam Dyer on February 22, 2010 Share Adam Schoenfeld, CEO at 20 Decibels (Cheddr Media Inc.), assembled this terrific list of social media statistics and anecdotes. more ).

Top 10 Articles From AriWriter in 2010

Ari Herzog

Using an assortment of analytical tools, here is an unranked top 10 list of the articles I and other guest authors wrote that received the most number of comments, trackbacks, and/or views between January 1, 2010 and today. Why I Deleted My Foursquare Account. As 2011 approaches, I am visioning the direction I want to take this blog and the types of articles I want to write. If you haven’t read any of the below, I encourage you to click away. Got a Facebook Fan Page? BEWARE! Why I Want to Delete My Facebook Account. Why Many Blog Posts Die Quick but Some Live Forever.

Fetching Friday – Resources Mashup, An Interview & Gift Wrap Inspiration

Kikolani

Using your most viewed articles for conversions – how to find them via Google Analytics and take advantage of the traffic. Search Engines / SEO / Analytics. Beginners guide to web data analytics – 10 steps on what to look for and what to do with that data when it comes to your site’s analytics. Fascinating social media facts in 2010 – a random collection of facts on social media, Facebook, LinkedIn, Blogger, Wikipedia, and Foursquare. The Resources Mashup. Blogging / Writing. Facebook. Link Building. Personal Development / Productivity.

Let Your Freak Flag Fly

Waxing UnLyrical

wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. Know Your Stuff As you get ready to speak with a client; present an idea to your peers; or talk about why you believe why using something like Foursquare may be just the ticket for an event, you want to have some back-up right? Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? And it paid off.