Fight Premature Monetization – Add a Second Step to Your Content Marketing
Convince & Convert
APRIL 1, 2012
There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. sources in 2010.
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