Hootsuite

MARCH 11, 2020

Snapchat launched in 2011. However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. Data also shows that Snapchat is an engaging platform for this younger audience. You can find more details on these new features in the marketing tips section below.).

Marketing 145

Marketing URL Features Platform 145

The Realtime Report

NOVEMBER 29, 2012

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data. Do you think that fits the state of the Twitter developer market?).

Twitter 189

Twitter Data Wikipedia Analytics 189

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Consultant 100

Consultant Analytics Flickr Metrics 100

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. Mass media has long sold marketing professionals on the benefits of hitting a highly targeted audience.

Data 60

Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. Mass media has long sold marketing professionals on the benefits of hitting a highly targeted audience.

Data 60

Data Social Media Sports How To 60

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. It began when I was at my previous company in the enterprise peer-to-peer data backup space. This started a mad scramble amongst brands to figure out budgets for social media and it all started with data.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Likeable

OCTOBER 14, 2020

Given how politically timid most brands are, to simply make the mild statement “Black Lives Matter” was cause for celebration for many marketers. At the time of this writing, brand marketers are continually crediting each other in part on the basis of how well they’ve responded. By July, it had become another source of division.

Brands 127

Brands Marketing Message Boards Advertising 127

Kikolani

NOVEMBER 24, 2011

How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Do you participate in so many different types of online marketing strategies that when your boss asks you which one is the most effective, you don’t know what to say? This is where Google Analytics Advanced Segments come into play. Google stuff.

Mashup 146

Mashup Resources Press Release Adsense 146

Twist Image

NOVEMBER 21, 2012

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope. Bottom line: marketers need to prove the business impact of our work. Seems simple enough, doesn't it? So, what's left?

Marketing 105

Marketing Press Release Analytics Advertising 105

Kikolani

NOVEMBER 7, 2011

Sure it was good data, but I could have read it on my own. I also heard from someone (I’m sorry I don’t remember who you are, but you are awesome), I was told that Mari Smith mentioned me in her latest book, The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web. Related Posts.

Hotels 153

Hotels iPad eBook Screencast 153

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2005-2011: Clicks & views. The ranking for Home is based on two factors: Performance : Based on the demographics data they’ve collected about you, they’ll show videos that have engaged and satisfied viewers similar to you.

YouTube 120

YouTube Notification Video Trends 120

The Realtime Report

NOVEMBER 1, 2017

The number of American adults who own a cell phone grew from 62 percent to 95 percent between 2002 and 2016, according to Pew Research Center data. It also makes it vital to share user account data between mobile and web platforms, keeping settings, preferences and information updates synced.

Mobile 111

Mobile GPS Wireless Compete 111

Sprout Social

SEPTEMBER 12, 2022

And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more.

Social Media Management 89

Social Media Management Social Media Real Estate Brands 89

Proactive Report

DECEMBER 30, 2010

One of the positive aspects of doing PR and marketing online is that there is a wealth of information available. One of the important ways analytics affects our profession is in the development of content. Good data mining uncovers opportunities and threats and flags trends and areas of interest.

Data 75

Data Social Media Case Study Skills 75

Twist Image

DECEMBER 28, 2011

This is one of those moments when the Marketing industry must give pause. It feels more like what Ray Kurzweil defines as exponential growth (more on that here: Spirit of the Time - Ray Kurzweil at Zeitgeist Americas 2011 ). Data plans are starting to become more reasonable. Data plans are starting to become more reasonable.

Mobile 106

Mobile Microsoft Apple Data 106

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. The digital marketing arena has given rise to an unprecedented number of options available to consumers. As an integral part of your marketing strategy, this helps to: Analyze performance.

Engagement 90

Engagement How To Metrics Loyalty 90

Convince & Convert

MAY 26, 2013

Our own Jay Baer was the host of this 3-day event, during which many exciting case studies and announcements where shared by companies leading the charge for smarter marketing. Learns what it has done right and improves the next data interaction. There are multiple ways of achieving this outcome: Great marketing.

Engagement 132

Engagement Health Care Insurance Hotels 132

Twist Image

DECEMBER 2, 2011

The beauty and promise of the digital channels is that Marketers can measure, track and play with analytics unlike any other advertising or marketing channel that we have ever seen before. As a core component to the strategy, you should also define the metrics and how they will be measured (the analytics). eventually.

Social Media 81

Social Media ROI Survey Metrics 81

Waxing UnLyrical

SEPTEMBER 27, 2021

tl;dr I’ve found my dream job: I’ve joined Arena Stage as their Chief Marketing Officer, and start October 4! I went back to school for business analytics , and am very proud that I graduated on March 31 of this year! Falling in love with Arena in 2011. The back story. years have been wild. I went to see Oklahoma!

News 49

News Consultant Organization Analytics 49

Twist Image

SEPTEMBER 28, 2012

In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. There is a much bigger marketing and sales opportunity that exists. On top of that, comes powerful data, information, analytics and understanding of the consumer's mindset and activities when they are deeply engaged in an online social network.

Adwords 102

Adwords Facebook Retail Apple 102

Later

DECEMBER 11, 2019

Thinking it's time to add influencer marketing to your overall Instagram strategy? Whether you’re gifting product or paying for sponsored posts, brands both big & small can harness the power of Instagram influencer marketing to get their products in front of new audiences and use Instagram marketing to make more sales! ?? ???

Engagement 53

Engagement Instagram How To Hashtag 53

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In fact, some of the data suggests the contrary. Converting Delivery to Dollars. Everyone Needs to Be Liked.

Facebook 157

Facebook Study Apple Consultant 157

Hootsuite

JULY 4, 2022

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Can I provide value to my audience on TikTok?

Questions 104

Questions Banking Insurance HootSuite 104

Twist Image

APRIL 27, 2015

Here's some pieces of staggering data: "Adults in the US will spend an average of 5 hours, 31 minutes watching video each day this year. In 2011, time spent with video on digital devices - PCs, mobile devices and other connected devices including over-the-top (OTT) and game consoles - totaled 21 minutes daily. As for digital video ads?

Apple 40

Apple Advertising Data Compete 40

Net-Savvy Executive

JUNE 27, 2017

The third is Omniscience , which has evolved quite a bit since I wrote about it ( Driving Intelligence and Analytics with Omniscience , 2011). The map of the social media data market ( Mapping the Social Data Ecosystem , 2013) predates the changes from Twitter's entry , but I think it's still conceptually correct.

Privacy 40

Privacy Open Source Exercises Skills 40

Kikolani

NOVEMBER 19, 2010

Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Making Money Online / Online Marketing. Using your most viewed articles for conversions – how to find them via Google Analytics and take advantage of the traffic. Search Engines / SEO / Analytics.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Twist Image

MARCH 10, 2011

I'm talking to advertisers, publishers, media professionals, marketers and professional communicators. On February 28th, 2011, PaidContent ran an article titled, Sir Martin Sorrell: Apple iPad Won't Save Us. None of this matters in Marketing unless you are working with some of the sharpest and most creative minds. Technology.

iPad 110

iPad Apple Advertising Collaboration 110

Twist Image

NOVEMBER 1, 2016

In short, he embodies a traditional business that latched on to digital marketing, ran with it and generated tremendous success in the process. You can hear his story on the Six Pixels of Separation podcast from back in 2011 right here: SPOS #285 - How To Be A Marketing And Sales Lion With Marcus Sheridan. content marketing.

URL 40

URL Data Travel Eventful 40

Kikolani

SEPTEMBER 19, 2012

Well, today I want to help guide you through the raft of marketing, advertising and self-promotion and help you be better informed, based on 5 key metrics and let you in on a dirty little secret – you’re already doing it, you just don’t know it yet. When you put your data in the hands of others, who owns it?

Privacy 130

Privacy Exercises Data WordPress 130

Proactive Report

APRIL 12, 2018

Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. You can also measure brand awareness by looking at the Traffic Sources Overview in the PR Measurement Google Analytics Dashboard. In Google Analytics you would.

News 40

News Press Release URL Analytics 40

Convince & Convert

SEPTEMBER 7, 2011

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. This creation-vs-curation paradox inspired me to look for some answers in the data. The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider.

Curation 166

Curation Research Sample Samples 166

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Drive Social Media ROI with Content Marketing. Is social media ROI attainable?

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

MARCH 8, 2011

That was the theme of my recent Webinar at Blogging Success Summit 2011. Create a blog marketing plan and revise it when necessary. “We Will Create _ Posts Per Month, With in Charge of Editorial, and in Charge of Analytics.&#. . Blogging is just one part of the content marketing ecosystem.

Questions 146

Questions Sample Samples Blogosphere 146

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Conversely, Google has all the traditional ranking data, an enormous customer base via Google AdWords, and a suite of complementary products that’s so large it’s sometimes easy to overlook.

Google 149

Google Picasa Adwords Engineering 149

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: This data is compiled here.

Marketing 264

Marketing SEO Case Study Small Business 264

SalesChoice

APRIL 3, 2017

This four-part blog series explores the Rise of AI and highlights market dynamics that could be shaping the Perfect AI World, or creating The Perfect Storm. Growth of Big Data and Artificial Intelligence (AI). Series 7 – The Rise of AI: The Perfect World or The Perfect Storm? Artificial Intelligence is now of age.

Startup 20

Startup Data Software Analytics 20

ProBlogger

JULY 25, 2011

The July 2011 WordPress WordCamp Boston rocked! HubSpot Plugin : allows you to leverage HubSpot’s lead nurturing, website analytics and “call to action&# post types. Google Analytics for WordPress : allows you to synch up information with your Google analytics account and allows you to track custom variables and meta data.

Hubspot 40

Hubspot Real Estate WordPress Insurance 40