2011 Analytics Crimson Hexagon Marketing 
Waxing UnLyrical
NOVEMBER 18, 2010
votes, comments, inbound links) and web analytics data (e.g. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy.
Buzz Marketing for Technology
FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. SENTIMENT BASED ANALYTICS.
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