Kikolani

NOVEMBER 7, 2011

I also heard from someone (I’m sorry I don’t remember who you are, but you are awesome), I was told that Mari Smith mentioned me in her latest book, The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web. Why I Am Attending Blog World Expo 2011 Plus a 20% Off Discount Code.

Hotels 153

Hotels iPad eBook Screencast 153

Twist Image

JANUARY 24, 2016

Bob Pearson first came on to my radar when he published his first business book, PreCommerce , in 2011. Bob is known in the digital marketing industry as a true innovator and someone who believes (deeply) in the power of analytics and pragmatism to drive better business results (with a heavy slant towards public relations and communications).

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Kikolani

NOVEMBER 24, 2011

How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Do you participate in so many different types of online marketing strategies that when your boss asks you which one is the most effective, you don’t know what to say? This is where Google Analytics Advanced Segments come into play.

Mashup 146

Mashup Resources Press Release Adsense 146

Small Business Mavericks

MAY 6, 2011

A recent announcement that Google Analytics can now track and report page load speed should put any doubt to rest. This is important news for a number of reasons: First and foremost, a slow loading website or landing page can affect your conversion rate. It is almost near consensus that Google finds page load speed important.

Small Business 150

Small Business Case Study Press Release Adwords 150

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

SocMed Sean

DECEMBER 1, 2018

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. How big your marketing or social media team is will define how many licenses, tools, and headcount you need to secure funding for. Creative Directors need access to the image and video editing software.

Blogger 266

Blogger Company Social Media Curata 266

The Realtime Report

NOVEMBER 29, 2012

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. Here’s a summary of both sides’ arguments, based on a read through both sets of filings the companies have made so far, and a conversation with PeopleBrowsr CEO Jodee Rich.

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Twitter Data Wikipedia Analytics 189

Waxing UnLyrical

FEBRUARY 1, 2011

And especially since the chat brings together folks at all levels of experience, we thought it would be good to focus the conversation around outcomes with these questions. Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. I’m so glad you did!

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Postrank Metrics Tourism WordPress 193

Proactive Report

DECEMBER 24, 2010

“As email open rates continue to decline some marketers are left watching this powerful resource diminish, wondering how they can reignite this audience.&#. Marketers rate social media as the online marketing channel with the greatest positive effect when integrated with email. Monitor the social conversation and engage.

Trends 85

Trends Engagement Press Release Social Graph 85

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. sources in 2010.

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Content Marketing Embedding Conversation 123

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. sources in 2010.

Content 123

Content Marketing Embedding Conversation 123

Akamai Marketing

FEBRUARY 22, 2011

I think, at least initially, its a good way to keep fresh conversations going; particularly if you are a business new to the social sphere, you should consider each new follow an opportunity to create engagement. I’m pretty much on #teamfollow, which means if you follow me, I follow you.

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Tools Klout Policies HootSuite 163

Sprout Social

SEPTEMBER 12, 2022

And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

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Project How To Class Posterous 170

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 123

Marketing Social CRM Conference Social Media 123

Hootsuite

JULY 4, 2022

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform.

Questions 104

Questions Banking Insurance HootSuite 104

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Actionly also includes Twitter account management and analytics tools. PowerPoints That Turn Into YouTube Videos Create Instant Marketing Tool by MediaPost Search Blog. Social Media Monitoring Tools. Wildfire Social Media Monitor.

Tools 206

Tools Social Media Lithium Sysomos 206

Waxing UnLyrical

DECEMBER 19, 2010

Five ways to make your listening reports better , from Chuck Hemann ‘s Analytics is King. Delegating email with Gmail , from Duct Tape Marketing. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? Wanna Subscribe?

Klout 105

Klout Postrank Tourism Blogroll 105

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. The digital marketing arena has given rise to an unprecedented number of options available to consumers. As an integral part of your marketing strategy, this helps to: Analyze performance.

Engagement 90

Engagement How To Metrics Loyalty 90

Kikolani

NOVEMBER 19, 2010

Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Making Money Online / Online Marketing. 10 ways to guarantee more sales and conversions – reassure your buyers before the sale to get more sales. Search Engines / SEO / Analytics.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Firebelly

AUGUST 6, 2010

Digitalia | Indianapolis Social Media Marketing « Ball Memorial Hospitals Facebook Nightmare | Main | Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) Bold & Digital Men of Social Media 2011 Calendar Seriously. Chad Richards is the Social Program Manager at Firebelly Marketing. Have a great weekend!

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Social Media Paid Search SMS Syndication 163

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Be prepared to test the market, and don’t be afraid to fail.

Social Media 138

Social Media Klout Policies Consultant 138

Convince & Convert

MARCH 13, 2012

The week prior in New York, I had a number of Inbound Marketing Summit attendees awarding a victory to Apple, telling me that SIRI obviously is the clear winner by putting such technology into iPhone 4S users’ hands in late 2011 (and now the iPad, in version 3). 5 Trends in Voice Computing.

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Microsoft Mobile iPad Meeting 119

Kikolani

AUGUST 2, 2011

This month’s featured piece just went live today and is part of the 2011 Conversion-Fest Blogging Contest. 7 Sneaky Ways to Use Facebook to Spy on Your Competition – Here are some sneaky (or little known) ways to use Facebook to learn more about your competitor’s online marketing strategy.

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ROI Social Media Google iPad 126

Convince & Convert

SEPTEMBER 7, 2011

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. Thus, brands seek to “be a part of the conversation” by sharing links that are relevant to their followers but often not specifically about their products and services. It’s just awkward. Also: we’re hiring! ).

Curation 166

Curation Research Sample Samples 166

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. Groups of industry thinkers have designed complex formulas that provide a framework for determining the lifetime value of a fan. Everyone Needs to Be Liked.

Facebook 157

Facebook Study Apple Consultant 157

Kikolani

JULY 8, 2011

12 SEO strategies and marketing tactics for photoblogs – photography bloggers, this one is specifically for you! 50 effective landing page templates for your products – get more conversions using these great designs. Free WordPress themes – the 2011 edition of the best free WordPress themes. Business / Career.

Mashup 142

Mashup Resources RSS SEO 142

Waxing UnLyrical

JANUARY 23, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Long Of It January 23rd, 2011 Tweet The long or the short of it? Digital Analytics edition.] One of the age-old questions, eh? 1,724 words, but does it really feel like it?

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Class Postrank Tourism WordPress 119

Net-Savvy Executive

JUNE 27, 2017

Whiteboard Series I'm having more conversations about methodology lately, which means more opportunities to talk about the three models I'm working on. The third is Omniscience , which has evolved quite a bit since I wrote about it ( Driving Intelligence and Analytics with Omniscience , 2011).

Privacy 40

Privacy Open Source Exercises Skills 40

Kikolani

DECEMBER 7, 2012

14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts. How to Track Offline Marketing Campaigns with Analytics – Easy ways to track your offline promotions online through Google Analytics and various other strategies.

Mashup 122

Mashup Resources Remix Google Reader 122

Proactive Report

APRIL 12, 2018

Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. You can also measure brand awareness by looking at the Traffic Sources Overview in the PR Measurement Google Analytics Dashboard. In Google Analytics you would.

News 40

News Press Release URL Analytics 40

Waxing UnLyrical

DECEMBER 21, 2010

It really is a conversation platform. What’s really cool about Amplify is that when you want to start a conversation, you have 1,000 characters with which to do it. More often than not, I’ve found sharing those thoughts is what sparks conversation. It syncs with several platforms. pts Settings. as "success."

Social Networking 270

Social Networking Class Comments Conversation 270

Convince & Convert

FEBRUARY 25, 2015

That used to be case until 2011, and then their previous relationship lapsed. Twitter Needs to Get Mainstream BADLY Conversely, Twitter continues to struggle in its battle against Facebook for prominence and preeminence. Adam is the advocate for Google Analytics. In Montana.) Super smart guy. I’ll link that up.

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Google Twitter Tumblr Video 60

Later

DECEMBER 11, 2019

Thinking it's time to add influencer marketing to your overall Instagram strategy? Whether you’re gifting product or paying for sponsored posts, brands both big & small can harness the power of Instagram influencer marketing to get their products in front of new audiences and use Instagram marketing to make more sales! ?? ???

Engagement 53

Engagement Instagram How To Hashtag 53

Waxing UnLyrical

OCTOBER 6, 2010

I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings. Wanna Subscribe?

Class 182

Class Postrank Comments Tourism 182

Firebelly

FEBRUARY 17, 2010

Related posts: Social Search: Tempur-Pedic "Ask Me" Commercial Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle Motorola Backflip Commercial And Social News TurboTax: Taxes Social Media Style Chad Richards is the Social Program Manager at Firebelly Marketing. This prevents automated programs from posting comments.

YouTube 129

YouTube Campaign URL Paid Search 129

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. Mass media has long sold marketing professionals on the benefits of hitting a highly targeted audience.

Data 60

Data Social Media Sports How To 60