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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. percent in Q4 2011 to 26.1 percent of total spend). Google and Yahoo!-Bing

CPC 122
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Searches can also be filtered by platform.

Tools 206
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Keyword Advertising Search Patent Portfolio to be Auctioned

Bill Hartzer

A patent portfolio related to keyword advertising and conventional search will be auctioned off on March 31st, 2011 in New York City. This portfolio will be available at ICAP Ocean Tomo ’s upcoming Spring 2011 Live IP Auction March 31st in New York City. that match against advertisements relating to such topics. .

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

The rise of content marketing is driven largely by the fact that non-content businesses know that they need content to succeed in search and social. And beyond personalized search results the engines look at social activity in aggregate to help evaluate the popularity or relative importance of content and the authority of sites and authors.

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Top 10 Reasons The New York Times is Really Putting up a Paywall

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011.

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5 Crucial Link Building Strategies After Google Panda 4.1

ProBlogger

Many people have been affected by the chain of Google Panda updates which began to roll out in February 2011. Google has said numerous times that their mission has always been to be the best search engine providing users with solutions to everyday problems, questions, references, etc.

Google 55
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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190