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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. percent in Q4 2011 to 26.1 campaigns only. percent in Q4 2012.

CPC 122
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CRM for the SMB

Small Business Mavericks

They offer specialization in multiple industries, including real estate and financial services. Their latest release of the product, the 2011 edition, introduced a more user-friendly user interface, as well as a new add-on that aggregates business contact information from Hoover’s and deposits it directly into ACT!

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# 6 slick news aggregators you should try by iMedia Connection. Related Post.

Tools 206
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The History of Social Media in 33 Key Moments

Hootsuite

It wasn’t until a couple of months later, that the #SanDiegoFire hashtag was sparked to aggregate tweets and updates about the California wildfires. View this post on Instagram A post shared by Mike Krieger (@mikeyk) Pinterest has us pining to pin (2010) Pinterest went live in closed beta in 2010, launching in 2011.

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What Is Newsjacking?

Keyhole.co

The term newsjacking was first used by David Meerman Scott in 2011. It is a strategy that advertises products or businesses through marketing campaigns merged with conversations about trends, recent events, and news from all over the globe. Some of the most common news aggregators are Digg.com and Flipboard.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.).

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How to Drive Business Value with Social Marketing Funnel [white paper]

Mindjumpers

To create the white paper, Awareness has analyzed aggregate social media platform, profile and comment data from close to 100 businesses of all sizes (managed by the brands themselves or by agencies on behalf of brands) from several industries. How to Measure the Return On a Social Media Campaign.

ROI 219