Akamai Marketing

OCTOBER 21, 2011

And because of my strategic side, I’ve been doing a lot of work over the last year on social media analytics and ROI models. I’m really proud of the ROI model I’ve developed for use with my clients. I’ve also added my slides for measurement and ROI. I’ve added the slide show here for your review.

Social Media 166

Social Media Klout ROI Vimeo 166

Bill Hartzer

JULY 3, 2013

According to this unclassified report, in 2011 the Bureau of International Information Programs tried to increase their presence on social media site: After the 2011 reorganization, the coordinator initiated a push to expand the bureau’s presence on social media and other digital platforms. .” I tend to disagree.

Facebook 164

Facebook Buy Campaign Report 164

The Social Media Incubator

JANUARY 13, 2010

Copyright © 2009-2011. Next post: Facebook status goes viral over bra colors? All Rights Reserved www.thesocialmediaincubator.com. All Rights Reserved www.thesocialmediaincubator.com

Social Media 108

Social Media Small Business Foursquare Consultant 108

The Social Media Incubator

OCTOBER 20, 2011

Social Media Revolution 2011 is a three-minute video with the latest facts on how social media affects our communication, business, and the way we live our lives overall. Only 14% trust advertisements. A YouTube video based on a #1 international best-selling book, Socialnomics , by Erik Qualman, has recently been released.

YouTube 106

YouTube Social Media Statistics ROI 106

The Social Media Incubator

DECEMBER 31, 2009

Copyright © 2009-2011. So is social media just a fad or is it the biggest shift since the Industrial Resolution? You decide! All Rights Reserved www.thesocialmediaincubator.com. All Rights Reserved www.thesocialmediaincubator.com

Social Media 100

Social Media Foursquare Consultant Small Business 100

Twist Image

DECEMBER 2, 2011

The beauty and promise of the digital channels is that Marketers can measure, track and play with analytics unlike any other advertising or marketing channel that we have ever seen before. Further, only 8% could attribute ROI for all their investments in social media. be some kind of ROI. be some kind of ROI. eventually.

Social Media 81

Social Media ROI Survey Metrics 81

The Social Media Incubator

SEPTEMBER 1, 2009

Copyright © 2009-2011. Look inside > Do You Fear Internet Marketing and Social Media? All Rights Reserved www.thesocialmediaincubator.com. All Rights Reserved www.thesocialmediaincubator.com

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Buzz Marketing for Technology

DECEMBER 22, 2010

In the process I found that this was the BEST place to get an ROI in Social Media. I also contracted with Wiley to do another book called Facebook Advertising for Dummies. Related posts: 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10. But wait that’s not all!

B2B 177

B2B Hubspot Class Forums 177

Twist Image

APRIL 29, 2011

One of the reasons I still enjoy the conversation and debate about the efficacy of Social Media marketing is that the majority of brands that struggle with ROI are comparing it to traditional push advertising instead of treating it as an opportunity to have real interactions between real people. Tags: advertising. guy kawasaki.

Retail 110

Retail Apple ROI Advertising 110

Hootsuite

MAY 13, 2020

And advertisers can stand to learn a few things from them. Lorenz traces its social media etymology way back to 2011 on YouTube. More advertiser dollars and direct revenue streams have made influencer careers for low-income creators not only viable, but lucrative. Stricter guidelines for advertisers are coming.

Influencer 145

Influencer Trends Marketing Guidelines 145

Waxing UnLyrical

OCTOBER 18, 2011

In the first half of 2011, Facebook’s revenue hit US$1.6 ” Like everywhere else, the immediate and measurable response of digital, and its presumed clearly visible ROI, is getting people slightly too excited. The consequence is that Maltese consumers are being bombarded with Facebook competitions and advertising.

Hotels 151

Hotels Guidelines Project Groups 151

Webbiquity SMM

JANUARY 2, 2013

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( Need more evidence that measuring social media ROI is hard? Marketing Charts ). Marketing Charts ). ” ( Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Kikolani

DECEMBER 6, 2011

What Do Successful Real Estate Agents Have in Common – Interesting insight into the usage of technology, social media, and marketing & advertising strategies between the highest and lowest earning real estate professionals. Writing Around the Web – Social Media ROI, Google+, and Local Search.

Analytics 118

Analytics Research Real Estate Google 118

Waxing UnLyrical

SEPTEMBER 13, 2010

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. We’ll pick up where we left off last week, discussing social media ROI. If there’s one thing students and young PR pros should pay attention to, it’s learning new techniques to measure public relations efforts.

Class 134

Class Postrank Tourism Blogroll 134

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Metrics and ROI.

Social Media 257

Social Media Trendrr Alterian SM2 257

ProBlogger

JANUARY 19, 2012

Vaynerchuk says that from newspapers to magazines, to blogs and commercials, advertising has been the backbone of social media monetization. Step 3: Monetize with online advertising. The most basic form of advertising is simply to put ads on your website. His answer: the same way you monetize any other media.

Social Media 42

Social Media Hubspot Applications Advertising 42

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: It’s pretty exhaustive too.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

MAY 25, 2010

Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Vegas, baby! Vegas, baby! Vegas, baby!

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Buffer Social

AUGUST 7, 2018

And because Facebook is completely free to use for people, businesses, and developers, their largest source of revenue comes from advertisers on the platform. Consider the return on investment (ROI) of each Facebook post. the ROI of each post). We can all learn a thing or two from them!

Research 111

Research Brands Facebook News 111

Mindjumpers

DECEMBER 18, 2012

Her research focuses on new media advertising. These are the two most frequently heard words in the Chinese social media marketing awards during 2011-2012. Durex, the big social media winner in 2011, showed a positive way of capturing the timing. They are eager to gain the most attention quickly, generating immediate ROI.

Content 208

Content Marketing Press Release Mobile 208

Webbiquity SMM

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. And while women outnumber men on almost every major social network (e.g. StumbleUpon Stats.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Measurement and ROI Measurement Strategies for 5 Social Media Goals (PR Communications): John Cass talks about the various goals you might get through social media and the various ways to measure these goals. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Social Media Marketing

MAY 29, 2013

Of note: Slide 5 showing the disparity between time spent and ad spend on print, Internet and mobile; and Slide 27 showing that Facebook was the only platform whose usage dropped from 2011 to 2012. The authors note that brands could be doing better by implementing targeted advertising. Note that he doesn''t fall into the ROI trap.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Keyhole.co

APRIL 20, 2023

The term newsjacking was first used by David Meerman Scott in 2011. It is a strategy that advertises products or businesses through marketing campaigns merged with conversations about trends, recent events, and news from all over the globe. Newsjacking is now utilized as a term in public relations.

Aggregator 52

Aggregator News Trends Reputation 52

Webbiquity SMM

DECEMBER 4, 2012

How can you measure (or can you measure) social media ROI ? Social Media ROI Measurement Guides. Social Media: ROI Possible by SlideShare. She shares the three reasons that social media ROI measurement is rare, then presents a plan to address each obstacle. 6 Expert Tips for Measuring Social Media ROI by OMI Blog.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. So, here’s a list of 45 specific things you should be doing,&# including learning (at least a bit of) HTML, using bit.ly , retweeting someone else at least twice per day, and my favorite: “Don’t track ROI. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Should there be an ROI on relationships? You expand it.” Originally from Oz.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Kikolani

NOVEMBER 29, 2010

Alice is a writer of both fiction and nonfiction, and co-author of the book Let’s Panic About Babies (due out in March 2011). Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths. Follow her @aliventures on Twitter. Alice Bradley. Follow her @ambercadabra on Twitter. Leah Baade.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Social Media: Measurement and ROI. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. Can You Measure the ROI of Your Social Media Marketing? Social Media: General. This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

JANUARY 24, 2012

Is it really possible to measure social media ROI —and if so, how? Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral.

Social Media 190

Social Media Tips ROI Nielsen 190

Webbiquity SMM

JANUARY 17, 2011

At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. B2B advertising spending on social media is forecasted to grow at an annualized rate of 21% through 2013. billion by 2014. 17 Compelling And Highly Usable B2B Marketing Statistics by Modern B2B Blogs.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

AUGUST 5, 2013

Social media…to engage or to advertise? Turns out agencies are slightly more likely than in-house marketers (81% vs. 75%) to advertise on social networks, while corporate marketers are significantly more likely to utilize “free” social media tools (89% vs. 71%). 500 companies blogs – but that is up from 2011.

Statistics 214

Statistics Social Media B2B SEO 214

Mindjumpers

FEBRUARY 26, 2015

Localised and customised content is thus crucial in order to draw attention to your brand, and target your content to your audience’s interests and demographics will pay off in your return of investment (ROI). Already back in 2011, a study showcased that consumers appreciate companies’ efforts to provide customised content.

Content 100

Content ROI Advertising Social Media 100

Hootsuite

MARCH 31, 2020

Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI. A boosted post is a form of social media advertising in which a brand pays to show a social post to people who do not already follow the brand’s social accounts.

List 145

List Social Media HootSuite URL 145

Convince & Convert

SEPTEMBER 21, 2010

If they do decide to restrict the size I guess that just means I'll have to get in early cause I definitely want to be there for SXSWi 2011. If they do decide to restrict the size I guess that just means I'll have to get in early cause I definitely want to be there for SXSWi 2011. Maybe I'll catch up with you all in 2011.

Social Media 126

Social Media Strategy Conference Eventful 126

Webbiquity SMM

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?

Statistics 219

Statistics Research Social Media B2B 219