Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. measurepr -12:07 PM Apr 12th, 2011. measurepr -12:29 PM Apr 12th, 2011. Q3 #measurepr -12:51 PM Apr 12th, 2011. measurepr -12:21 PM Apr 12th, 2011. measurepr -12:22 PM Apr 12th, 2011. 12:29 PM Apr 12th, 2011.

ROI 173

ROI Metrics Tourism Reputation 173

Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. There’s paid media, earned media, owned media, shared media, and something called omni-channel media. In 2011, they placed $250 million worth of ads in paid media.

Syndication 103

Syndication Marketing Advertising SEO 103

SocMed Sean

JANUARY 1, 2012

Photo courtesy of functoruser on Flickr via Creative Commons license. Or… Maybe it’s time to take a look back at 2011 and figure out why your blog hasn’t taken off. Photo courtesy of skpy on Flickr via Creative Commons license. Are you advertising already? So maybe it’s time to just shut it down.

Creative Commons 279

Creative Commons Flickr Adwords Tumblr 279

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. Image: Heather Phillips via Flickr, CC 2.0

Project 170

Project Class How To Posterous 170

Waxing UnLyrical

FEBRUARY 6, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

Class 144

Class Postrank Tourism Survey 144

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Pay-per-click (PPC) advertising costs might increase. Read Me On BNET Watch Me In Action Book Me! Liked what you saw?

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

SEPTEMBER 13, 2010

Image: Flickr user Bart , CC 2.0 Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. We’ll pick up where we left off last week, discussing social media ROI. No, I didn’t watch it when it was on the air. Thanks so much for stopping by WUL!

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

MAY 27, 2011

If I see your “baby seal-hunting license,&# or that you are the 2011 Beer Pong Champion of the state of Oregon, you risk losing an opportunity. If it says you are a social media whiz (three claimed this), and then you are interviewing with me, you had better be one or you will be outed. Image: asvensson via Flickr, CC 2.0.

Brands 177

Brands Vocus Blogosphere B2B 177

Waxing UnLyrical

FEBRUARY 5, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. Image: Anne-Lise Heinrichs via Flickr, CC 2.0 Should I, or should I not, watch the Super Bowl? Hmm… Decision made.

Class 124

Class Postrank Comments Tourism 124

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Class 184

Class Blogger Issues Review 184

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 257

Social Media Trendrr Alterian SM2 257

Webbiquity SMM

MARCH 26, 2012

SEO, Social Media and WPO. From SEO To Social Media, Getting All Channels To Drive Traffic by MediaPost Search Insider. The Fabulous Collision of Search and Social by Social Media Today. 5 reasons why social media is good for SEO by Success Works.

Tips 183

Tips Reputation SEO B2B 183

Social Media Marketing

MAY 29, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? Image: Asthma Helper via Flickr, CC 2.0 You cannot opt out of your activity being turned into advertisements. Image: Rafael Peñazola via Flickr, CC 2.0

Facebook 268

Facebook Class Privacy Public Domain 268

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To say I knew who he was (via the London social media circuit) would be an understatement.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Waxing UnLyrical

NOVEMBER 1, 2010

The advent of digital and social media has made this challenge far more complex and vital than ever before. Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. You tell me. Utopia aside. It is that measurement really isnt taught.

Class 258

Class Education Metrics Creative Commons 258

Kikolani

SEPTEMBER 25, 2012

What worked in 2011 may or may not be as effective in 2012. Photo Credit: Alexander Henning Drachmann on Flickr. Advertise Page – If you want to offer any advertising options on your blog or your newsletter, let people know what you have to offer plus any statistics that would be relevant for advertisers.

Questions 167

Questions Adsense Marketing SEO 167

Techipedia: Tamar Weinberg

MAY 19, 2008

Social media was always social , just not with that funny name. in 1995), advertisers are now paying for programs so that we can use them and enjoy the applications without shelling out a dime, and web services providers are seeing the value of being free for users by monetizing their sites instead with ad revenue.

MySpace 101

MySpace Yahoo Ustream StumbleUpon 101

Webbiquity SMM

AUGUST 5, 2013

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. How do top executives use social media?

Statistics 214

Statistics Social Media B2B SEO 214

The Way of the Web

OCTOBER 7, 2011

I also took the chance to start playing with social media – we quickly had a Myspace page and Flickr group up and running, to be joined by Facebook and Twitter. And that’s before we get into the likes of Paper.li, or Flipboard etc. (I

Paper.li 40

Paper.li MySpace Flipboard Company 40

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

ProBlogger

JULY 31, 2017

He was working in an advertising agency and doing quite well for himself. He has advertisers paying him money to appear on his blog. He told his story about how in 2011, he quit his job because he wanted to become a comic. He now has hundreds of thousands of social media followers. He’s an authority.

Eventful 44

Eventful Blogger eBook Publishing 44

Waxing UnLyrical

SEPTEMBER 14, 2010

Image: marcelinoportfolio ‘s Flickr stream, CC 2.0 It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. Image: Loozrboy ‘s Flickr stream, CC 2.0

Press Release 266

Press Release Class Industry Comments 266

ProBlogger

JUNE 26, 2019

The web became a much more interactive space and this is the beginnings of social media. Every time you respond to a comment, every time you respond to an email, every time you engage with someone on social media, you’re building the asset of your blog. Then, she starts advertising it. .

Blogger 24

Blogger Eventful eBook Adsense 24