Remove influence
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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

important; } blockquote.tiktok-embed:before { content: none !important; important; } blockquote.tiktok-embed:after { content: none !important; Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. And advertisers can stand to learn a few things from them.

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Who Are Content Creators And How To Partner With Them?

Keyhole.co

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. There’s no doubt that the rise of content creators is disrupting classic marketing. Over the past few years, advertisers have noticed the innate ability of creators to engage their audience.

Content 59
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A digital media framework for smart marketing communications

Sherrilynne Starkie

LinkedIn is introducing more social features and is becoming more content friendly. Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. The number of minutes each of us spends each day online up one 119 per cent since 2011. Owned Media is self-published content. This is changing.

Marketing 199
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HOW TO: Read 26 Books A Year

Dave Fleet

The Fall Of Advertising And The Rise Of PR by Al Ries & Laura Ries. Influence: The Psychology Of Persuasion , by Robert Cialdini. Persuasion: The art of influencing people by James Borg — read my review here. Looking ahead to 2011. The other day I asked my Twitter friends what I should read in 2011.

How To 414
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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

There are many ways to go mobile: Sending out mobile-optimized emails , enabling your website for mobile visitors, undertaking mobile advertising, Google Adwords for mobile and mobile SEO. An impressive increase from 35% in 2011 and 44% in 2012. An impressive increase from 35% in 2011 and 44% in 2012. 13% are 18 to 24.

Mobile 231
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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. Inject your own special personality into your brand, and each piece of content. Trend #3 – Provide Valuable Content!

Trends 279
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What vertical networks mean for the future of social media

Sprout Social

Vertical social networks are the next evolution in the never-ending quest for more curated online content experiences. Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers.