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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Social

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. We’re also happy to share a more sustainable way of providing this information — our new transparent pricing dashboard. Marketing Our Marketing budget includes costs for advertising (i.e.,

Price 70
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising.

B2B 279
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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

In 2011, they took out a full-page ad in the New York Times emblazoned with the headline, “Don’t buy this jacket.”   In 2020, sustainable footwear brand Allbirds did something similar by raising their prices by $1 across the board. Patagonia is another brand at the forefront of this movement.

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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Betting on News, AOL Is Buying The Huffington Post. AOL buys HuffPo. Forrester: Actual Interactive Marketer Predictions For 2011. Following-up on my presentation on 20 social media trends for business in 2011, here are a few diverse predictions from an equally diverse group of interactive marketers: Ad prices increase.

Trends 258
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Blog World LA 2011 Recap – Session Notes and Experiences from #BWELA

Kikolani

If you are trying to get brand advertising/sponsors, remember that brands like people with influence on multiple platforms. Err on the side of more expensive when pricing a product. More people complain about lower priced products than higher priced ones (oddly enough). Do more than just a blog post for a product review.

Hotels 153
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3 Trends in the Daily Deal Industry

Idaconcpts

In an interview with AdWeek , Boyan Josic, CEO of Daily Deal Media, stated that the prices for daily-deal keyword search terms have skyrocketed, driving industry-wide acquisition costs from $2 a head to higher than $10. According to a Rice University study, businesses reported that as of May 2011 just 20.4%

Industry 133
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Can You See Who Views Your VSCO? Understanding Privacy and User Experience on the Popular Photo Platform

BeingOptimist

It was founded by Joel Flory and Greg Lutze in the year 2011. The data collected is basically used to enhance the app’s features and to target users with advertising. Despite this, the photo-sharing app has also been lambasted for its uninspired features and for its high price.

Privacy 98