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Study: The Global Social Media Check Up 2011

Mindjumpers

Tweet According to a relatively new study carried out by Burson-Marsteller , a public relations agency, it is clear that European and other global companies keep a focus on social media, as well as Asian companies are becoming more evident on social media platforms. Great increase in use of social media.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. For one thing, it seems employees like it. Only 12% disagree.

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Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Social media in call centres. ROI in social media. Photo credit: Wikipedia).

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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount.

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Social Media Stats [Infographic]

Mindjumpers

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge.

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Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. Trust in 2011. The new trust framework involves profit with purpose, engagement with stakeholders and transparency around the company’s activities.

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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. But strangely, social media—one of the top priorities for increased spending next year—was viewed as “highly effective&# by only 16% of respondents, while 25% said it was “not effective.&# Share this on Mixx. Share this on Reddit. Tweet This!

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