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Great Examples of Videogame Social Media Marketing

Socialmedia.biz

While the bad examples are easy to remember and continue to remain fresh in the memory of pro-players, there are some small and big game developers and publishers who’ve managed to knock the ball out of the park with their memorable announcements. For example, the video titled— “Meet the Medic” has been viewed more than 54 million times!

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Eleven Digital Trends to Watch In 2011

SocialFish

Eleven Digital Trends to Watch in 2011. Lots of orgs are, for example, talking to WordPress or other blog platforms about developing their blogs and talking to mobile app developers about their apps. Thought Leadership – Companies recognize they must activate credible individual expert voices who can create content.

Trends 208
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. Digital Media Framework Example.

Marketing 199
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Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. Trust in 2011. The new trust framework involves profit with purpose, engagement with stakeholders and transparency around the company’s activities. What do you think?

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Facebook’s little secret…

Sherrilynne Starkie

Here’s one I wrote in January 2011 that continues to attract readers. The plan was that once we’d gained trust and confidence, we’d look at expanding activity across other social platforms. Originally published January 12, 2011). We are countering this through education and example. Social media is key PR driver.

Groups 337
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Why And How To Scale Social Business Programs

Dave Fleet

We’re seeing more and more examples of crises driven by online activity; social support offers a way to prevent issues from becoming crises. Get away from organic and centralized structures, and develop a hub that can support activities throughout the organization. Leverage community for first tier marketing and support.

How To 321
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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. So it’s no surprise that an increasing number of business leaders are active on social. But there are also plenty of good examples of CEOs using social media. For one thing, it seems employees like it.