Dave Fleet

MARCH 5, 2012

” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

APRIL 14, 2011

As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits. Leverage community for first tier marketing and support. Launch a formalized advocacy program.

How To 321

How To System Social Media Management Trends 321

Mindjumpers

MARCH 16, 2011

Tweet SXWS Interactive 2011 is about to close down for this year. The “ Conan O’Brien: Team Coco+ &# won for Social media (users and campaigns that are creatively connecting and sharing their experience) and the much talked about company “ Groupon &# got the People’s Choice Award. Educational Resource.

Film 253

Film Project Wiki Campaign 253

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What you give your community, otherwise, seriously, why should they care?

Lurker 203

Lurker Klout Policies Consultant 203

Mindjumpers

JULY 18, 2012

Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Creates a common understanding of the company. Builds communities and create long-term relationships that in turn will strengthen the pipeline of talented candidates. Social media is ultimately about establishing relationships.

Social Media 249

Social Media Brands Policies How To 249

Dave Fleet

FEBRUARY 2, 2011

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Read what they post; follow who they follow; learn from their activity. Get specific: Follow your favourite leagues, teams, players, writers etc.

Twitter 419

Twitter How To Reputation Curation 419

Mindjumpers

MAY 8, 2012

By motivating and inspiring the main users of social media, they match creativity with solutions and volunteers with companies. Movember is another great example of how to target people in order to engage actively through social media to help a social problem: prostate cancer. Similar Posts: Community Manager: To Be Or Not To Be!

Social Media 248

Social Media CSR Campaign Collaboration 248

Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Want to know why ? Also birthdays.

Communities 103

Communities Facebook Avatar Social Networking 103

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Since mid-2011, plenty of entrepreneurs have been creating their own network of contacts and promoting their firm.

SEO 258

SEO Google Strategy Adwords 258

Buffer Social

OCTOBER 31, 2022

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Active Letterboxd member accounts nearly doubled , jumping from 1.7

Social Networking 83

Social Networking Film GPS Communities 83

Webbiquity SMM

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people.

Twitter 187

Twitter Airlines Syndication Blogger 187

Waxing UnLyrical

APRIL 3, 2012

While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. As you can see from these examples, the reach of such activities without the use of Twitter and YouTube would not be as high. Flash mobs have a way of engaging the audience.

Flash Mob 218

Flash Mob Smart Phone iPhone Hashtag 218

Ignite Social Media

DECEMBER 8, 2017

If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. Ask yourself what your company’s end goal is when it comes to social strategy. Must Have #5: A Community. With over 1.71

Content 99

Content UGC Instagram Social Media 99

Waxing UnLyrical

AUGUST 26, 2011

Yesterday I had the honor – and it really was an honor – of introducing Dr. Donna Vincent Roa as she received the 2011 Matrix Award (that’s her on the left) from the Association for Women in Communication’s DC chapter , in recognition of her accomplishments in the global communication field.

Film 227

Film Klout Policies Reputation 227

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family.

Examples 228

Examples Communities Brands Forums 228

Idaconcpts

MAY 4, 2011

According to Digg’s top brass, these changes were meant to bring in more revenue to the site, giving corporations and companies more control over content and more exposure for their own content. However, this went against what many people felt was the point of Digg: allowing anyone to potentially make the front page of the site.

Reddit 157

Reddit Digg Aggregator Journal 157

Socialmedia.biz

JANUARY 14, 2020

As you can see, the image doesn’t really communicate much, but the gaming community was expecting a big announcement to come from Rockstar Games, and were well aware of how the company promotes upcoming games—which explains why the post made the front page on Reddit within minutes of being posted.

Examples 78

Examples Social Media Marketing Upcoming 78

Convince & Convert

OCTOBER 12, 2013

To further put this into context, about 70% of American households had satellite or cable television, circa 2011. Most of the people with whom you are communicating in social are your current customers. Myth 6: Company channels are your most important social assets. Conceivably, yes. Myth 3: Social is for creating new customers.

Social Media 167

Social Media Content Marketing B2B 167

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 146

Social Media Postrank Tourism Blogroll 146

Waxing UnLyrical

FEBRUARY 1, 2011

Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign. Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies.

Postrank 193

Postrank Metrics Tourism WordPress 193

The Social Media Incubator

OCTOBER 4, 2011

Roost , a technology company located in San Francisco, CA, is committed to helping small businesses go social. In September of 2011, they conducted a study by analyzing Facebook and Twitter posts created on the Roost platform by over 8,000 small businesses across more than 50 industries. But to get even more explicit.

Social Media 100

Social Media Small Business Study Twitter 100

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Take a look at their 2011 video showing how Facebook integrates with the Spotify player.

Airlines 210

Airlines Marketing Statistics comScore 210

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Companies must protect their reputation in light of rumors, especially those that are defamatory.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Convince & Convert

APRIL 5, 2013

Sony joined Pinterest back in December 2011, right as the platform was becoming popular. The Sony social communities are very active, with many users creating content on a regular basis. ” Many companies would be better served expending their social energy elsewhere.

NGO 153

NGO How To Team Social Media 153

Likeable

JUNE 18, 2020

In several months, her social media community raised a quarter of a million dollars—and The Loveland Foundation was born. I’m looking forward to being in conversation and community with you all. In 2011, she founded NewME, the first global accelerator for minorities. She’s also a dynamic entrepreneur. You can join Rachel’s 1.7

Social Media 92

Social Media Instagram Education Communities 92

Laurel Papworth

APRIL 22, 2012

One woman, Kristen, got miffed with banks and created Bank Transfer Day, November 5th 2011 which led to 600,000 people changing their bank to a credit union, 16% of business loans shifting to Mutuals/Credit Unions. Interest.com October 15th, 2011). Ariana Huffington has started MoveYourMoney and others are following suit.

Banking 85

Banking Statistics Communities Exercises 85

Webbiquity SMM

AUGUST 26, 2014

How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. Background on the two social media sites.

B2B 190

B2B MySpace Startup Social Networking 190

Twist Image

JANUARY 29, 2011

That's nothing to laugh about and it creates a world of chaos for both companies and agencies who are trying to not only build a brand, but maintain some level of cohesion in the process. report titled, CMOs On Social Marketing Plans For 2011. This is from the executive summary. What does this all mean? How do you think they'll do?

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Hootsuite

JULY 4, 2022

Pay attention to who’s active in your industry or verticals and check to see if your competitors are there. But it’s not just digital banks and fintech companies that find success on TikTok. The brand revived a beloved character— Jake from State Farm —from a well-known 2011 TV advertisement and built a home for him on TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

Hootsuite

MAY 13, 2020

Lorenz traces its social media etymology way back to 2011 on YouTube. We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ? Internet culture journalist Taylor Lorenz reported on a distancing from the label last year.

Influencer 145

Influencer Trends Marketing Guidelines 145

Akamai Marketing

FEBRUARY 3, 2011

The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). Strategies are created with tactical ingredients. Viral is good. Tell your story.

Social Media 138

Social Media Klout Policies Consultant 138

Waxing UnLyrical

OCTOBER 22, 2010

Having seen through a social media audit that there was an “absence of online chatter&# on the “responsible use of vitamins,&# They identified six active social media users in the health/wellness sphere as these “key influentials,&# and named them social media advisers to help them take their message online.

Postrank 151

Postrank Campaign Tourism Social Media 151

Laurel Papworth

MARCH 8, 2011

I spoke on how Japanese companies were doing in social media overseas. Japanese people on the panel talked about online community and social media marketing at home, and I focussed on how it was working for Japanese companies in America, Europe, Australia etc. Adtech tokyo laurel papworth.

Social Media 61

Social Media Case Study Conference Study 61

Techipedia: Tamar Weinberg

AUGUST 17, 2011

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own. Understanding the Nature of an Event Using Social Analytics is a post written by Tamar Weinberg. ].

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Waxing UnLyrical

OCTOBER 27, 2010

I was so shocked by the noise and the flurry of activity that I began to wipe the paint on my clothes to hurry myself outside. Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 179

Class Creative Commons Postrank Flickr 179

agora pulse

JANUARY 18, 2017

When I search for software company ‘Sage’ on Facebook, I get one result — their Global page. I talked to Lauren Burton, Social Community Engagement Lead for Sage about Sage’s decision to choose Facebook Global pages. For example. Having a Global page means Facebookers will always find the right page in search.

Facebook 60

Facebook Hotels Communities Examples 60