Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?
Ignite Social Media
JULY 31, 2017
Moving into 2009/2010 we started seeing that visual content was becoming a priority with new channels, Pinterest and Instagram, coming on the scene. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. In 2015/2016, organic reach was down to 2.6%
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