yMarketingMatters

article thumbnail

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan.

Trends 279
article thumbnail

Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

An impressive increase from 35% in 2011 and 44% in 2012. Currently, 31% of Americans own a tablet compared to 11% in 2011 and 22% in 2012. Time spent on mobile social media increased by a huge 387% from 2011 to 2012. In 2013, 91% of Americans own a smartphone. 13% are 18 to 24. are 25 to 34.

Mobile 231
article thumbnail

Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

An impressive increase from 35% in 2011 and 44% in 2012. Currently, 31% of Americans own a tablet compared to 11% in 2011 and 22% in 2012. Time spent on mobile social media increased by a huge 387% from 2011 to 2012. In 2013, 91% of Americans own a smartphone. 13% are 18 to 24. are 25 to 34.

Mobile 100