2011 Related Topics 
Dave Fleet
JANUARY 17, 2011
Tweet Looking for books to populate your reading list for 2011? I was so pleased with the results that I’m doing the same in 2011. I was so pleased with the results that I’m doing the same in 2011. Here are a few to think about. Once again, I reached out for suggestions – this time to people on Twitter.
Dave Fleet
MARCH 17, 2011
I just arrived home from South by Southwest Interactive after six days down in Austin, Texas. Given that my voice has pretty much deserted me after numerous days trying to have conversations in overly noisy places, I thought I’d get some of my thoughts on the conference down on “paper&# for you. Networking Mecca.
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Dave Fleet
FEBRUARY 15, 2011
Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. Trust in 2011. 2011 Trust Barometer Canadian Summary. The broad findings of this year’s survey are themselves interesting: Credentials Count More Than Ever.
Dave Fleet
DECEMBER 26, 2010
Looking ahead to 2011. The other day I asked my Twitter friends what I should read in 2011. The Templar Legacy by Steve Berry. Deception Point by Dan Brown. The High Road by Terry Fallis. Cross Fire by James Patterson. I’ll post those suggestions in an upcoming post; I’ll follow-up with that in a post soon.
Dave Fleet
FEBRUARY 7, 2011
Forrester: Actual Interactive Marketer Predictions For 2011. Following-up on my presentation on 20 social media trends for business in 2011, here are a few diverse predictions from an equally diverse group of interactive marketers: Ad prices increase. Ultimate Fightbook. Marketing will blend promotion and content.
Dave Fleet
AUGUST 16, 2011
As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of Fear. Within it, one section got my attention, and neatly illustrates why so many people think PR is cheap and easy.
Dave Fleet
APRIL 14, 2011
Think of how you will engage with people at all stages, from awareness through to advocacy, and think about how you can build social functionality into your corporate website (one of the key trends we’ve identified for 2011). Launch a formalized advocacy program. Invest in Social Media Management Systems before you lose control.
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