Direct Marketing Observations

OCTOBER 7, 2010

I hate that model; and yet as we speak in 2010, we have 2 companies that needed traffic to grab advertisers, and to a certain degree had half of that equation, and yet still couldn’t survive. This morning Jay Baer wrote a post about how social media behemoth Facebook was basically suffocating the rest of the web 2.0

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Company Social Media Microsoft Web 2.0 183

Direct Marketing Observations

APRIL 19, 2010

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? It goes viral in a social network and people get hurt. One might say, “Do we really need to&# ?

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

MAY 3, 2010

Posted: May 3rd, 2010 By: Jason Breed. To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. Kyle Lacy is the head of Brandswag and a highly sought after social media practioner for businesses.

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Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

JUNE 25, 2010

According to a May 2010 study by Digital Brand Expressions , 59% of social marketers are operating “without a game plan.” No plan for HR and it’s social media recruitment and vetting of candidates. And yet it’s happening, alot! How is that possible? And last, the irony of it all.

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Company Social Media Study YouTube 159

Direct Marketing Observations

JANUARY 27, 2010

Social media is no exception. We just have a different name for it, it’s called social media obsolescence. This extends to the social networks that we use. What will satisfy this rabid audience of social media consumers looking for the brass ring or the uber answer? No more selfish consuming.

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Social Media MySpace Social Networking Sites 143

Direct Marketing Observations

FEBRUARY 2, 2010

Executives are turning FUD around and using it on their own organizations with regards to the use of social media. While companies widely accept that social media is transforming the business landscape, executives are still reluctant to approve anything more than small tests or pilot programs. via hashtagsocialmedia.com.

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

APRIL 26, 2010

Posted: April 26th, 2010 By: Jason Breed. Tags: hashtagsocialmedia social media marc meyer jason breed. On its surface, this topic is a “status quo” topic, one that fits into the traditional advertising model that says radio, television and print are channels therefore the Internet is a channel too.

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Social Media Radian6 Apple Marketing 173

Direct Marketing Observations

JULY 19, 2012

I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study. This study, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today. ”

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Study Research Organization Communities 176

Direct Marketing Observations

JANUARY 6, 2010

2010 is going to be an interesting year for all of us. 1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. Odd, but the net and social media does create somewhat of a Flash mob “follow&# mentality.

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Flash Mob Sites URL API 164

Direct Marketing Observations

FEBRUARY 18, 2010

Each week I try to put out a post that highlights some of the sites, posts, and resources in the social media space that have been shared by others and in which I think are worthy of sharing with you. 3) If I were you, I’d keep my eye on Google and their plays in the social space, they are looming larger and larger.

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Sites Policies Guidelines URL 138

Direct Marketing Observations

JUNE 21, 2010

Marc Meyer is the Director of Social Media and Search at Digital Response Marketing Group in Naples, Florida. Marc is also a featured writer and member of his favorite “go-to” site, Social Media Today. BrianSolis.com is among the world’s leading business and marketing online resources.

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Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

NOVEMBER 2, 2010

Posted: November 2nd, 2010 By: Jason Breed. Tags: customer service social media accenture interactive chris carfi jason breed the social customer. You think marketer’s lives are rough, try being the customer. So much is being thrown at the customer these days, its hard to keep up. So how do you handle this?

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B2B Patterns Comparison Compete 199

Direct Marketing Observations

FEBRUARY 25, 2011

billion to advertise on social networking sites this year. Additionally, that growth in spending will bring social media ad dollars to 10.8% Recently SmartPulse conducted a poll in SmartBrief on Social Media — asking: Have you bought ads on social networks? of the total spent online in the US.

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Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

DECEMBER 3, 2010

2010 was a heck of a year in so many ways wasn’t it? One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? Gaming the System: How Marketers Rig the Social Media Machine.

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Sites Social Media Tools Storify 235

Direct Marketing Observations

SEPTEMBER 8, 2010

especially when it comes to digital, social media, and marketing. With that being said, I started to think of who or what will continue to astound me in regards to pushing the social media envelope. As of August 2010, Gaga had sold more than 15 million albums and 51 million singles worldwide. Social commerce?

Social Media 180

Social Media Smart Phone Apple Video 180

Direct Marketing Observations

JANUARY 18, 2010

As January 2010 slowly slips away I’m struck by thwo things I’ve read today, actually 3. In fact I would venture that though most might not admit, but part of their social strategy is to be “found&# or to create a connection that results in…yep you guessed it, some type of transaction.Disingenuous?

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Privacy Social Networking Cost Facebook 162