Buzz Marketing for Technology

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10 Best Posts of 2010

Buzz Marketing for Technology

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. 4 P’s to Social Media Marketing - Ok ok ā€“ based on the great response I got from my readers on my last blog post The 4 Cā€™s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing.

B2B 209
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 217
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2010 ā€“ Welcome to the Age of Customer Service

Buzz Marketing for Technology

Social media has forever changed the balance of nature in favor of the customer. Zappos was a beacon at the vanguard of how to communicate with customers socially which is why I believe they were so attractive to Amazon. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 157
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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but youā€™ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketerā€™s mind has been how to justify the ROI? If youā€™re concerned about social media cost justification, youā€™re not along.

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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

The question is ā€“ What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. Email this to a friend?

B2B 198
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

population between 2000 and 2010, rising from 35.3 million in 2010. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. million in 2000 to 50.5 Internet users.

Mobile 225