Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

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Social Media B2B Company Consultant 132

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Jeff Esposito

JULY 21, 2010

That said, you make some interesting points about what the club should do with the goodwill and social capital they have built up. Think he should have done what Abe Lincoln would have done. Write it, and burn it. I especially like the Dawg Pound idea. You nailed it–the team can't do this, but the fans certainly can.

Jive 30

Jive Forums Committee Survey 30

Convince & Convert

JUNE 30, 2010

It’s time to start thinking about social media the same way. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think? Programs like ThinkGeek ‘s @thinkgeekspam that includes only deals and offers may need to become the rule, not the exception.

Social Media 129

Social Media Strategy Automotive SEO 129

Techipedia: Tamar Weinberg

JUNE 30, 2008

In a nutshell, I focus on Twitter for mostly professional discussion (sharing social media news and information), whereas Plurk is a less rigid platform and feels a lot less formal to me. and social media sphere. I feel that my Twitter usage is drastically different. They both have their places in the web 2.0

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Twitter Microblogging MySpace Comparison 199

Convince & Convert

JUNE 23, 2010

Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. Control Crowdsourcing, much like focused social media efforts, isn’t about giving up control, even though it seems that way before you start, just ask Scott Monty of Ford. (He

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Crowdsourcing Social Media Strategy Construction 122