Idaconcpts

article thumbnail

Why Online Banking on Mobiles Will Soar

Idaconcpts

Bloomberg Businessweek joins the pack of critics with a July 2010 report claiming that “Gen Y lacks confidence about making financial decisions”. As another example, Schwab, which began sending Twitter feeds in mid-June 2010, has 277 followers. This is a key point that the Bloomberg Businessweek July 2010 overlooked.

Banking 137
article thumbnail

How to Market Banking to Gen Y

Idaconcpts

On July 2010, Bloomberg Businessweek reported that “Gen Y lacks confidence about making financial decisions&#. As another example, Schwab, which began sending Twitter feeds in mid-June 2010, has 277 followers. Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y.

Banking 153