Direct Marketing Observations

OCTOBER 13, 2010

The importance of social media optimization, SEO and it’s relationship to mobile has never been larger, yet some still don’t get it. As we wind down 2010 with essentially 2 1/2 months to go. Some Social Networks have less chance to thrive now, than they did at this point last year. What have you seen?

Social Media 159

Social Media ROI SEO Mobile 159

Direct Marketing Observations

JULY 19, 2012

This study, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today. I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study. ”

Study 176

Study Research Organization Communities 176

Direct Marketing Observations

APRIL 19, 2010

And… the majority of these activities have incredible SEO ( search engine optimization) ramifications. Your digital footprint has never been more impactful than it is now, here in 2010. They can build a website from scratch. All of these forms of communication are just that, forms of communicating- with context and without.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

DECEMBER 3, 2010

2010 was a heck of a year in so many ways wasn’t it? Well, rather than have you sort through the 14 thousand bookmarks in Delicious, I saved you the trouble and am sharing my favorites of 2010. 13) Not only was the Old Spice social media campaign the big wow for me in 2010, I thought this was pretty fun too.

Sites 235

Sites Social Media Tools Storify 235