Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs The Metrics of Social Media May 12, 2010 32 voices share yours! Share 62 saves There’s an interesting post over at the Canadian Marketing Association blog today called “Measuring Social Media&# , written by Jim Estill , who’s on the board of BlackBerry makers RIM. Nor should you only be measuring by brand awareness (although this is definitely a measurement gauge for social media). media ROI. MORE >>

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? Among social media pundits, the debate rages on. The “yes&# crowd argues that of course social media can be measured, and must be in order to demonstrate value to the business. MORE >>

It’s something I’ve been doing and talking about for a while, and out of all the incredible remarks people have made about Like Minds (thank you all, so much, by the way), I was thrilled by how many kept echoing my sentiment and agreeing that it was an experience. Chris Brogan said both on Friday and his blog post on Saturday that Social Media is about making people feel special. First, Make Everyone Feel Special: Social Media Ethics 101. Tags: Experience Social Media compelling Make People Feel Special. I’m so glad he did that. MORE >>

This is our second post from the Social media monitoring – 2010 review series. We decided to use Starbucks as a test brand for our social media monitoring research because it’s a global brand that is frequently discussed online. We also tracked their new ready brew coffee, ‘Via’, which was released in the autumn of last year in the US and in March 2010 in the UK, to see what impact this new development was having on online conversations about the brand. One of the areas we wanted to test was the sentiment analysis accuracy of each tool. MORE >>

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social and Alternative Search Engines. MORE >>