Dave Fleet
JANUARY 9, 2012
In 2010 I managed 26 books; last year I managed 32. The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ( here’s my review ). That’s one every two weeks. Stand-out books for me last year included: Fiction: The Hound of the Baskervilles.
Convince & Convert
AUGUST 10, 2010
link] Hot In Business Why Influence Mining is the Next Gold Rush | social crm | Social Media Consulting – Convince & Convert [link] [link] Tomas Kazemekas Why Influence Mining is the Next Gold Rush – [link] [link] spiral16 RT @jaybaer: Why Influence Mining is the Next Gold Rush [link] [link] David Spinks Interesting thoughts.
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Dave Fleet
JULY 5, 2010
In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. January 2010. February 2010. April 2010. April 2010. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ).
Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0
Convince & Convert
SEPTEMBER 22, 2010
I especially like your comparison of social media to digital bumper stickers and an expression of passion for something, as opposed to permission to market to them. link] Deliverability Days Wrap Up + Fabulous Marketing Finds from Around the Web: 9/23/2010 « Topica's Blog [.]
Convince & Convert
MAY 4, 2010
I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. Great question.
Koka Sexton
DECEMBER 28, 2012
Since I started at InsideView in 2010 the goal has been to put a dent in the sales ecosystem around the company and the product. Up to recently my mission was to do this through social media. The ROI of Social Media. I wanted to share what a social marketing machine looks like from a 10,000 foot level.
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