The Twilight renaissance: Why retailers need social media for trend forecasting
Sprout Social
SEPTEMBER 23, 2021
But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. More than half of these messages (54%) have a positive sentiment, 25% neutral and 21% have a negative sentiment (mainly held by skeptics of the trend’s longevity).
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