Webbiquity SMM

MAY 16, 2011

Though hardly a shocking revelation, this report nicely quantifies the shift. As the report notes, “Overall, 40% more U.S. As of December 2010, almost a third (31%) of U.S. Per this report, “Email represents a leading 38.5% Slide 11: Americans are increasingly going online for news. consumers own smart phones.

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

FEBRUARY 10, 2013

Time mentions a 2010 study by Microsoft and Cross-Tab, a market-research agency, which found 78 percent of surveyed U.S. Also, the study discovered 86 percent of employers reported a positive online reputation factors into their hiring decisions. companies examined the search-engine results of prospective hires.

Reputation 182

Reputation Authentication Privacy Microsoft 182

Webbiquity SMM

JANUARY 2, 2013

21% of marketers who work with agencies on SEO report being highly satisfied with their program performance, compared with 11% of those who do SEO in-house. 20% of respondents working with agencies for PPC report being highly satisfied with their program’s performance, compared to 15% who manage pay-per-click programs in-house.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JANUARY 19, 2016

64% of sales professionals reported closing at least one deal in 2014 as a direct result of using social media. Within the top 50 companies on the Forbes 500 list, 40 of those CEOS now have an active social media presence, up from just 18 in 2010. Less then 5% of those 55 and older agree. MarketingSherpa ). MarketWatch ).

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

JANUARY 17, 2011

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Find out in this report. The State of the Blogosphere 2010 by Brian Solis. percent just a year earlier—a 43 percent increase.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

OCTOBER 5, 2010

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

MAY 3, 2011

Katie reports on technology and pop-culture for one of the world’s greatest newspapers—the Wall Street Journal—and is the author of If You Knew Suzy: A Mother, a Daughter, a Reporter’s Notebook. She’s active in local community and business organizations as well as social media. Katie Rosman. katierosman. Eve Mayer Orsburn.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

JANUARY 10, 2011

It started 2010 with roughly 350 million users and is now on its way to 600 million. Derek Gordon reports on Mark Zuckerberg’s 60 Minutes interview and simultaneous release of Facebook’s new profile functionality. Mark Walsh reports interesting stats on Facebook’s continued growth in the U.S. and elsewhere.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch. Adoption soared. 85% of Inc. Social Media Metrics and ROI.

Social Media 198

Social Media Tools Tips ROI 198

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JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

AUGUST 2, 2010

Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. Don’t create a business Facebook page without checking out this report. How are they doing it?

Report 174

Report Social Media B2B GPS 174

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FEBRUARY 4, 2014

Yes, writes John Heggestuen, who reports that “Between 2010 and 2013, the percentage of marketers using a revenue-per-customer metric on social media went from 17% to 9%, according to the February 2013 CMO survey.” Are brands moving away from trying to quantify the ROI of social media marketing? And here’s how.

ROI 204

ROI Social Media FeedBlitz Metrics 204

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SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Statistics 190

Statistics Research Social Media B2B 190

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MARCH 11, 2014

This presentation from CMI steps through best practices for marketing with a wide variety of content types, from blogs (used by 76% of North American B2B vendors and viewed as “effective” by 62%), eNewsletters and case studies to mobile apps, print magazines and annual reports.

Content 209

Content Marketing B2B Statistics 209

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MAY 14, 2013

Reporting that “the number of Inc. Why You Want To Be the Last Blog Standing by Outspoken Media. 500 companies maintaining corporate blogs has dropped for the first time since 2007. Did you hear that? IT DROPPED! 20 Ways to Improve Your Blog by TribalCafe. 5 Tips to Becoming a Top Blog in Your Industry by Social Media Examiner.

Resources 195

Resources Tips Syndication SEO 195

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NOVEMBER 12, 2013

Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( adult internet users are now on Twitter, double the percentage from 2010. B2B Marketing Insider ).

Statistics 226

Statistics Social Media B2B Journal 226

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JUNE 6, 2011

A reporter and anchor for CBS affiliate WCCO TV in Minneapolis (the top-rated newscast in the Twin Cities); Jason hosts the station’s popular “Good Question&# segment. It was at the Twitter Shorty Awards (NYC) in 2010. Jason DeRusha – @DeRushaJ. FYI: Never forget the first time I met Epi.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

MARCH 4, 2014

In 2010, Dell established the Social Media Listening Command Center (SMLCC) Led by Maribel Sierra. To accomplish this kind of sorting, the SMLCC team uses Saleforce’s Radian6 technology to assess and report on the trending social media topics related to Dell.”

Review 205

Review Radian6 Guidelines Policies 205

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NOVEMBER 28, 2011

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. .” Nearly a quarter prefer video content to text. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter.

Statistics 219

Statistics Research Social Media B2B 219