Waxing UnLyrical

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This Communication Plan Doesn’t Smell Like Christmas Cookies

Waxing UnLyrical

Our analysis also revealed that in 2010 the movie “Inception” staring Leonardo DiCaprio surpassed jarrers’ enthusiasm for Christmas. 2010 it showed the following changes in jarrers from the year before: A 44% decrease in gift satisfaction. A 2009 gift that received a “meh” was more likely to receive an “eh” in 2010.

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You can read all about that here , here , and here.

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“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations

Waxing UnLyrical

One of the most reported things about Millennials is that they feel entitled, they are lazy and they expect the world. It stinks that I am going to be compared to Generation Z , people born between 1995 and 2010. 2010 to 2014, depending on which site you read. ” Which year (of birth) counts as Generation Alpha?

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How Nissan Micra Rode the Social Media Bandwagon

Waxing UnLyrical

According to a Mckinsey report , social media enables a consumer’s decision-making journey. ” According to an article in the Economic Times , the Micra, which was positioned as a low-cost car for young Indians, saw sales of a little over 12,000 units in the nine months between July 2010 and March 2011.

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Erica Holt says: October 19, 2010 at 10:06 am [.] received 13 percent. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. Relevant content is, and will continue to be, key to reaching searchers.

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MeasurePR Enters 2012

Waxing UnLyrical

What did people not get to do in 2011 , measurement-related, that they’d like to do in 2012: @hopwood : Set firm, meaningful and motivational goals for our people to achieve “client delight” @SceneStealrEric : Providing clients with full-service, customized reporting based on their web data. See you then?

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. In 2010, blogs and bloggers are truly influencers. That said, Id be surprised if everytime GM brought reporters to the Champs Elysee to test their formerly crappy cars the reviews were universally positive.

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