Ari Herzog

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Do Reader Opinions Not Matter?

Ari Herzog

Its editor-in-chief, its reporters and staff, or its readers? Unless you’ve been living under a rock the past two weeks, TIME magazine announced Facebook CEO and co-founder Mark Zuckerberg as the 2010 person of the year. Who defines a magazine’s person of the year? If only that was true.

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3 Email Marketing Examples Not to Copy

Ari Herzog

The study covers 64 brands and is based on surveying more than 1,000 consumers in the US during the first quarter of 2010. … We hope you enjoy the report and please do not hesitate to get in touch in case of any further questions. ShowStoppers to produce official press events of IFA 2010-2012. Please rewrite? Thanks, Ari.

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3400% Foursquare Growth Not Notable

Ari Herzog

It’s all and well that Foursquare membership grew 3400% in 2010 but if people aren’t using the location-based service at venues where thousands of people converge, how notable is that statistic?

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Why You Should Ask Why

Ari Herzog

The same searches from March 2010 resulted in 2.2 My undergrad degree was in journalism and I do miss writing, so that’s another motive. People are more inspired to take action if there is an emotional connection and that is better portrayed through a why than a what or how. Make sense? The above search statistics are from March 2015.

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How Dogs Use Social Media

Ari Herzog

That’s when I stumbled onto a February 2010 story from the Los Angeles Times about Puppy Tweets, a $29.99 Mattel toy that attaches to the dog’s collar, is wirelessly connected to a computer’s USB port, and synchronizes canine movements to your dog’s Twitter account. Pumpkin barks, and you see a tweet by Pumpkin.

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Why I Deleted My Foursquare Account

Ari Herzog

Shea Sylvia , a Kansas City web geek and early adopter of shiny new internet tools, wrote on her blog in July 2010 that she was creeped out while eating at a restaurant with friends — when the hostess came over and told her she had a phone call. Shea recollected that conversation. Scary stuff.

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Guess Who is Back on Foursquare

Ari Herzog

Recalling the ensuing storm of comments my action caused in the fall of 2010, it was evident some people were passionate I made the right decision and others felt I should give the location-based application a second chance. Was the second camp right?