4) Most pharmaceutical brands will be using 2D barcodes on packaging and POS(Point Of Sales) to deliver non HIPAA compliant information to retail customers by end-2011. As we move into Part 4 of our Five From Five predictions from industry innovators, we reach out to Warbasse Design , a creative agency that is taking the lead in the integration of mobile codes into campaigns for big brand clients. Specifically, the company has extensive experience working with a variety of mobile barcode providers including Microsoft’s proprietary TAG reader. He should know. MORE >>

I had no idea that on the very same day, it all ended when Stewart Rahr, a pharmaceutical executive handed over $500,000 at the request of the celebs enabling them to jump back on Twitter.  Yesterday, I wrote a post about the celebrity Digital Death campaign that was intended to raise money for AIDS relief in India and Africa.  I found out through Facebook when a friend,  Mateo Gutierrez , had posted a NY Post article about the news. don’t know why, but I often say or do things that are (by sheer coincidence) related to other events that I had no knowledge of.  Dose of Realism. MORE >>

Take, for instance the medical and pharmaceutical industry.  The importance given by people to the opinions of others is well known by now. We pay a great deal of attention to what complete strangers, the so-called “peers”, “influencers” etc. say and think. The opinion of family members, friends and business contacts is naturally also important. The fact that we tend to trust it, is a normal human psychological phenomenon which is becoming ever more evident and even grows in social media times. Do we value peer and influencer opinions more than ours? In my opinion. MORE >>

Brand protection solutions using invisible codes will be introduced and grow quickly, starting with the pharmaceutical industry (where mobile codes will be part of the secured OTC packaging). Joseph Spiteri, founder and CEO of Mobile Data Systems (MDS), is the third in our series of five innovators in mobile codes. He offers us some surprising predictions for 2011, a year poised for phenomenal growth. But think beyond barcodes and start thinking mobile codes, watermarks and more (!). MDS has developed a new, multimedia reader that will be formally launched during Q1 2011. MORE >>

What’s more, with  over 80,000 unique visitors a month and 65,000+ members, patientslike me is used by pharmaceutical companies as a source of reliable consumer insight; it is helping to shape the pharma marketplace. As we’ve already looked at the increase in niche online communities and how this could impact the future role of social media in financial services , this blog post will look at another key topic from our senior level executive round table event: customer driven markets. The current situation. What does the future hold? Tweet This! Share this on Facebook. MORE >>