Ignite Social Media

APRIL 2, 2020

TikTok was the 7 th most downloaded app of the 2010’s and climbed to the #2 spot a few weeks ago. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. In short: teens.

Marketing 217

Marketing Authentication Trends Feed 217

Bill Hartzer

DECEMBER 7, 2010

An annual marketing budget survey of business-to-business marketing trends released today is showing that marketing departments are going to increase their budget in Social Media and in Search Engine Marketing in 2011. Two years ago, marketing budgets still were split 60-40 traditional to online.

Engineering 108

Engineering Survey Social Media Marketing 108

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. As companies emerge from 1 of the steepest economic downturns in history, they understand the significant reach and importance of using social networking to market and rebuild their organizations.

Survey 103

Survey Company Social Media Sample 103

Adam Sherk

SEPTEMBER 15, 2010

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Team 188

Team Twitter Facebook Comparison 188

Bill Hartzer

NOVEMBER 30, 2009

VerticalResponse recently did a survey to find out how small businesses planned on spending their marketing dollars in 2010. Over 800 small businesses were surveyed, each business having less than 500 employees. From the survey, 74.1% plan on increasing their use of social media in 2010.

Small Business 102

Small Business Report Social Media Survey 102

Webbiquity SMM

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. sweepstakes, contests and surveys) and publish them to multiple social networks and their own website. Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Myrland Marketing

APRIL 18, 2013

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. The transcription can be found below the video.

Survey 74

Survey Social Media Wikipedia LinkedIn 74

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 80% of marketers use these as primary success metric; 56% base social success on website traffic.

Social Media 100

Social Media Marketing Survey Metrics 100

Mindjumpers

JANUARY 26, 2011

But even though social media has great potential, many organizations do not properly integrate social media in their marketing and communication efforts, or only use it as a one-way communication channel instead of listening, analysing, and driving conversations. Social Media Marketing Goals & Tools.

Social Media 277

Social Media Survey Metrics Analytics 277

Social Media Strategies Summit

FEBRUARY 18, 2020

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. How did you end up in marketing? What draws you to it, and specifically, Influencer marketing? Why do you love it? It just doesn’t.

Influencer 229

Influencer Campaign Retail Survey 229

Adam Sherk

DECEMBER 20, 2010

Another year has passed and that means it is time for marketing blogs to do their obligatory top posts of the year roundups. Here are my 10 top posts of the year by pageviews: The Most Overused Buzzwords and Marketing Speak in Press Releases. The Most Popular NFL Teams on Twitter and Facebook: 2010 Season.

Sports 126

Sports News SEO Press Release 126

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. So here is my take …. Share this on Reddit. Stumble upon something good?

B2B 198

B2B Social Media Marketing Survey 198

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Social Media Marketing

MARCH 3, 2010

I think part of it may be that the tough economy forced marketers to be more savvy and frugal about their efforts, and social media became a natural receptacle for the underfunded. And since this was a survey of CMOs, it's a good indication that these budget predictions may get some traction, rather than just being a fond wish of pundits.

Social Media 167

Social Media Marketing Survey Flickr 167

Techipedia: Tamar Weinberg

JANUARY 31, 2011

In 2011, my highly anticipated Internet Marketing Best Posts is being moved to subscription only. In addition, beyond the general high quality and evergreen posts on Internet Marketing, I’m including a segment of new trends and data that may help you improve your current efforts right away. Didn’t think so. Like this post?

Marketing 173

Marketing Sample Samples Newsletter 173

Adam Sherk

AUGUST 11, 2010

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.

Digg 166

Digg Marketing News Press Release 166

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Paul Dholakia is a William S.

Study 155

Study Health Care Facebook Digg 155

The Marketing Blog

MARCH 2, 2010

Pickfu’s Take You might be aware of Pickfu.com , a site where you can do cheap and instant market research surveys. Equally interesting is the result of a similar survey conducted on Pickfu.com. Although it is a paid survey, you might be interested to read some of the comments by the survey takers.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

Adam Sherk

DECEMBER 18, 2012

Publisher Survey: Reddit Traffic Way Up, Digg Way Down. I’d also like to give a shout-out to my press release buzzwords post from 2010 which continues to do well. My Top Posts of 2010 on SEO, PR and Social Media for News and Sports. SEO Metrics for Publishers: How are You Tracking and Measuring Success? Have a great 2013.

Press Release 119

Press Release SEO Digg Sports 119

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. The Biggest Question.

Report 191

Report Social Media B2B Newsvine 191

The Social Media Incubator

APRIL 28, 2011

Based on a survey of members prior to the event, we learned there were many Chamber members who had LinkedIn accounts, but wanted more information about how to utilize LinkedIn more effectively. Public Relations Small Business Mavericks Loading Quotes. All Rights Reserved www.thesocialmediaincubator.com. Copyright © 2009-2011.

LinkedIn 111

LinkedIn Social Media Tips Foursquare 111

The Marketing Blog

FEBRUARY 20, 2008

10 pm Google Spreadsheets Update: Blessing in Disguise for Marketers… Jump to Comments Web-based productivity tools have been around for quite a while, but their usage and focus has primarily been limited to a very niche audience. The process of ‘Conducting Survey’ and ‘Collecting Data’ are merged together.

Google 100

Google Web 2.0 Startup Survey 100

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Mindjumpers

APRIL 14, 2011

The company was established in December 2009 by Nick Johnson , and until now Useful Social Media has put together two conferences about social media in marketing and communications relation. The first one was in June 2010 in New York City and the second one was in London in November 2010. The Corporate Social Media Summit 2011.

Social Media 215

Social Media Conference Report Upcoming 215

Mindjumpers

JUNE 6, 2011

Tweet Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative , even though many marketers think it doesn’t cost much. According to conducted surveys: - The main benefit of social media is customer engagement. - Similar Posts: The Year of Social Media 2010 [infographic].

Cost 247

Cost Social Media Overview Case Study 247

Adam Sherk

DECEMBER 8, 2010

The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. In this year’s survey 51% of the respondents indicated that they would focus more on SEO in 2011, down from 57% in 2011. My Top 10 Posts of 2009 on News Media, SEO and Social Media.

Vocus 136

Vocus SEO Organization Social Media 136

Twist Image

NOVEMBER 12, 2010

If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult to pull back and see the bigger picture. On November 9th, 2010, they released the article, For College Students, Mobile Web Is The Norm.

Bazaarvoice 108

Bazaarvoice iPad Marketing Loyalty 108

Adam Sherk

APRIL 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation. What Horrible Things Did Time Magazine Do in 1964?

Social Media 100

Social Media Press Release Syndication Marketing 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! FOUND the ROI of Social Media for B2B Marketers! Finding intent to purchase.

Social Media 198

Social Media Jive ROI Press Release 198

Firebelly

FEBRUARY 4, 2010

The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter. Social networking sites (SNS). 73 percent of teens and 72 percent of Gen Y are now active on at least one SNS. 71 percent of young adults prefer Facebook while 66 percent of younger teens prefer Myspace. Having trouble reading this image?

Facebook 103

Facebook MySpace Paid Search Survey 103

Ari Herzog

MAY 13, 2010

Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. The study covers 64 brands and is based on surveying more than 1,000 consumers in the US during the first quarter of 2010. ShowStoppers to produce official press events of IFA 2010-2012. Emailing Me Internet Marketing Spam.

Examples 122

Examples Press Release Marketing Study 122

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. Understanding user behavior in 2009 helps you to grow your audience or customer base and increase engagement in 2010.

Trends 167

Trends How To Digg Press Release 167

Mindjumpers

SEPTEMBER 9, 2010

Here they are: • Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share brand Stories We know that people talk to others about products, brands and services. And so has word-of-mouth marketing. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes.

CSR 214

CSR Social Media Fashion Energy 214

Proactive Report

OCTOBER 14, 2009

If you’re looking for some hard evidence that companies are focusing on communicating directly with existing and prospective consumers with content placed in social media sites, the 2009 Survey on Marketing, Media and Measurement has the data. 74% feel that original content and media are most effective for generating marketing ROI.

Trends 45

Trends Brands Content Survey 45

Proactive Report

OCTOBER 14, 2009

If you’re looking for some hard evidence that companies are focusing on communicating directly with existing and prospective consumers with content placed in social media sites, the 2009 Survey on Marketing, Media and Measurement has the data. 74% feel that original content and media are most effective for generating marketing ROI.

Trends 45

Trends Brands Content Survey 45

Adam Sherk

APRIL 5, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular MLB Teams on Twitter and Facebook by Adam Sherk on April 5, 2010 A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team.

Team 204

Team Twitter Facebook Comparison 204