Over the last few weeks we’ve been carrying out detailed tests and analysis on 7 social media monitoring tools – Alterian , Brandwatch , Biz360 , Nielsen My Buzzmetrics , Radian6 ,  Scoutlabs and Sysomos – so that we can provide an in-depth review of the tools and a comprehensive report laying out the pros and cons for each tool. Tags: Buzz tracking Jo Stratmann Series Social Media Monitoring - 2010 review freshminds FreshNetworks online market research research2.0 We’ll cover: The basics of social media monitoring. MORE >>

ExactTarget is already a leader in the world of email marketing and soon will be the pioneer of cross platform collaboration in the social media environment. Radian6 does a great job at measuring influence and helps in tracking a brand name across the different social sites… but it is hard to find a unique system to measure one-to-one online marketing. The next logical step for social media tools and marketing online is for email and social to be combined in one fluid marketing message. Here’s to the future of social and online marketing! MORE >>

That’s why I wrote a Twitter Case Study that describes Hotel 71 Chicago’s elegant handling of a sticky customer complaint – from Amber Nasland , VP of Social Strategy for Radian6 – that was broadcast to the world. Yes, here are a few examples: Our marketing budget now has a line item for social media. This helps us respond quickly to opportunities here in Chicago, a highly competitive hotel market. Guest post by Ann Manion , president of Hotel Advantage. would not describe the hospitality industry as a community of early adopters when it comes to social media. So I did. MORE >>

This is our second post from the Social media monitoring – 2010 review series. We also tracked their new ready brew coffee, ‘Via’, which was released in the autumn of last year in the US and in March 2010 in the UK, to see what impact this new development was having on online conversations about the brand. As the tools all have different coverage, whether it’s for different media or markets, we set up the same filters for each tool to create a comparable ‘universe’ of conversations for Starbucks. Read the other posts from our social media monitoring review 2010. MORE >>

This is the fourth post in our Social Media Monitoring – 2010 review series. The smallest number of conversations was found by Biz360 and the largest by Radian6 – over 11x the difference. Brands are generally interested in where the conversations are originating – a brand looking to understand sentiment about its product in the Argentinian market, for example, is probably less interested in conversations happening in the Phillipines or Spain, even if they are all in the Spanish language. In it we’ll be looking at the  location of conversations. for the UK and.fr MORE >>