Trending Sources

How Social Media Has Changed the Hotel Business

Spin Sucks

That’s why I wrote a Twitter Case Study that describes Hotel 71 Chicago’s elegant handling of a sticky customer complaint – from Amber Nasland , VP of Social Strategy for Radian6 – that was broadcast to the world. Yes, here are a few examples: Our marketing budget now has a line item for social media. Guest post by Ann Manion , president of Hotel Advantage. So I did. Definitely more.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Social media has dramatically altered the buying process as well as marketing practices. 10 Essential Social Media Tips for B2B Marketers by Mashable. by Kuno Creative.

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

Fast forward a few years, this space has grown tremendously with an influx of new types of software vendors as well as specialization from a growing market. Frequently mentioned vendors include Radian6, Alterian, ScoutLabs, Visible Technologies, Cymfony, there are over 145 known vendor s. See how I segment these vendors into specific sub classes. Social Media Management Systems.

Class 33

9 Indispensable B2B Social Media White Papers

Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. 15 B2B Marketing Facebook Success Stories. Published by Hubspot, May 2010. Published by Radian 6, September 2010. Finding B2B Marketing Success Integrating Social Media and Search. Published by:, September 2010. Published by Marketo, June 2010.

B2B 39

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. So what are the best ways to use Twitter for business? Crabs.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Radian6. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. The Radian6 Dashboard enables you to monitor conversations in real time, while the Engagement Console lets you respond directly or route posts to appropriate individuals or teams and analyze the results of social media interactions. Until fairly recently, keeping track of your organization’s online presence was relatively easy. simple tool like Google Alerts would pick up most stray citations.

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs April 13, 2009 · View Comments Share Jason Falls Ever since I reported on the launch of Scout Labs , I have had people ask, fairly or not, how it compares with Radian6. Here’s what I found: Radian6 offers a very simple setup.

List of Social Media Management Systems (SMMS)

The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. Awareness Networks, Social Marketing Hub an enterprise class community platform has launched their own tool that has Facebook, youtube, flickr, Twitter, and of course connect with their own community features. like socialoomph too.

The 39 Social Media Tools I’ll Use Today

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally). Thanks for the Radian6 shout-out! Smart.

Tools 62

Social Media Optimization Tools

The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Agencies like TopRank Marketing will use this kind of tool (customized) to take snapshots of customer social presence metrics for social media optimization programs. Heck, we’ve been blogging about SMO since 2006! Well done!

Tools 55

The Three C’s of Social Content: Consumption, Curation, Creation

Most markets around the world saw an increase in “Spectators&# and this is likely to continue. Businesses must join the elite and integrate the creation of compelling content into the social marketing mix. The 5th P of the marketing mix is crystal clear. For marketers, I think we often mistake the "mass connectors" with influencers. call this behaviorgraphics.

100+ Social Media Monitoring Tools


But there has been an explosion of more elaborate tools, including Radian6 ‘s solutions, which offer you a complete listening and engagement platform, and Scout Labs ‘ tool that tracks social media and finds signals in the noise. The Awareness Social Marketing Hub provides marketers with the information they need to measure success and direct future marketing investment. Backtype is an analytics platform that helps companies understand their social impact and make sense of social media so they can make better marketing decisions. Market Sentinel.

Tools 49

100 Media Monitoring Tools for PR

Adobe SiteCatalyst provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. SiteCatalyst helps marketers quickly identify the most profitable paths through their Web site, determine where visitors are navigating away from their site, and identify critical success metrics for online marketing campaigns. million posts.

Tools 49

100+ Social Media Monitoring Tools

pamorama marketing, life, social media Home About Bookshelf Links Contact 100+ Social Media Monitoring Tools by Pam Dyer on October 12, 2010 Share From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Broad coverage.

Social Media ROI with these 195+ Social Media Monitoring Tools

If you are trying to reach your customers with the right message at the right time, get a copy of this free email marketing 2.0 Special thanks to  Infusionsoft (Email Marketing 2.0 Home About Recommendations 195 Social Media Monitoring Tools Website Sales program Small Business Apps Read Up…RSS Sales Rescue Team Want More Customers? Need to Increase Website Traffic and Sales?

Women in Blogging: 125 Fearless Female Bloggers


took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Conundrum , You Aren’t As Healthy As You Think , and Is Your Marketing Making Your Customer Think Too Much. Her blog, Brass Stack Thinking , covers blogging, branding, marketing, social media, and more.

Top 10 Reputation Tracking Tools Worth Paying For

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : HOW TO: Optimize Your Social Media Marketing Strategy December 29, 2008 Dan Schawbel View Comments Top 10 Reputation Tracking Tools Worth Paying For email share email share Do you like this story? They divide their services into two major buckets: marketers and PR people. Their service is powered by Radian6, which is mentioned above. You might want all three.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally). Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Thanks for the Radian6 shout-out! Thanks for the Radian6 shout-out! Smart. Nifty.

7 Tips for Effective Marketing with Twitter


Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Robert Gourley @thisismojave Im the creative director at Mojave , a participation marketing agency that uses social media to build community around brands. Tips for Effective Marketing with Twitter 30 With millions of people connecting through social media, advertisers and marketers are hustling to get in on the action. After analyzing many marketing flops on Twitter, the underlying issues are very apparent.

Social Media Monitoring Tools Comparison Guide

Radian6 Due to its large coverage area, robust analytics and workflow management capabilities, Radian6 is ideal for large companies who need in-depth social media monitoring. Radian6 dashboard pricing starts at $600 per month.) HubSpot If looking to i ntegrate social media monitoring into an overall inbound marketing campaign, then HubSpot may be the best fit for you.

Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. Internet marketing is a vast field. For me, that’s social media marketing.

Radian6 – Monitoring Social Media

About | Contributors | Contact us | Subscribe: via RSS , via Twitter Radian6 – Monitoring Social Media by Bill Ives November 10, 2008 at 5:38 pm · Filed under Reviews With the continuing rise of Web 2.0 Here is more on how Dell and Radian6 work together from the Direct2Dell blog -  Dell and Radian6: It All Starts with Listening. Chris showed me how Radian6 works.

Picking a new social media monitoring service

Home About Archives Press Clips Suggested Reading Picking a new social media monitoring service Written on March 29, 2010 by Espo in social media Over the past month, I tasked myself with improving my employer’s monitoring and management of social media results and metrics. For the past year, we were with Radian6 and were happy, however we wanted more. Well Viral Heat is for you.

How is PR Changing?

by Jeremy Porter on January 29, 2010 I get this question all the time. If you want to explore this area further, take a look at some of the sales and marketing automation platforms out there. 10 Reasons Media Relations Will Get Easier in 2010 How Effective Are Your Integrated Communications Programs? Reply 2 Christine October 1, 2010 at 8:08 pm Great piece. So is media.

The Radian6 vs. SM2 Death Match

What’s happening with the 84% of respondents who aren’t measuring their social media marketing efforts? I can say with certainty that they’re not using either SM2 from Techrigy or Radian6 , two major monitoring and measurement tools that I’ve used extensively over the past year. Great to see people writing and even comparing use to Radian6. We are all born social.

Who are the Best Social Media Researchers?

Ari Herzog

To extract and edit: I have had to listen to traditional marketing lecturers, all year telling my peers and me, about amazing marketing tools and rules, SWOT, Porters, 7 P’s blah blah blah. I’ve tried to be social media’s voice in the classroom, only to be shot down in grading. even failed a marketing exam because I was quoting great thinkers from and also the likes of Gary Vaynerchuk too, rather than expected ‘Porter, 1985? I share with you a question asked by Peter, studying for a Master in Business Studies at the University of Ulster in Belfast, Ireland.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 8 Wrong Questions PR Firms Are Asking About Social Media August 18th, 2010 |Written By: Jay Baer | View Comments Tweet The enthusiasm about social media among public relations professionals is rampant, and encouraging. What’s the hot new trend in social media that we can bring to our clients?

Social Media Monitoring Tools In Action: Radian6 vs Alterian / Techrigy SM2

Ken had come along some noticeable inconsistencies in the results reported by two leading social media platforms, namely Radian6 and Alterian/Techrigy SM2. As a matter of fact we have used both tools successfully to help clients with their marketing plans and that’s what really matters at the end. So I am aware that some variation in the reported results is to be expected.

Interview with Social Media Citizen: Jo Porritt | Social Media.

Social Media Citizens

Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Interview with Social Media Citizen: Jo Porritt September 14th, 2010 by Giedrius Ivanauskas Leave a reply » Share Jo Porritt is communications specialist whose career has spanned the evolution of marketing, from traditional – to digital – to social.

Missed Opportunities

Twist Image

The truth is that Marketing is changing, shifting and adapting. A lot of those changes have to do with Social Media, but not all of them. Whether you're using a more complex Social Media monitoring tool like Radian6 or Sysomos or using free tools like Google Alerts and Twitter Search , there really is no excuse not to know what people are saying, where they're saying it, how much of a network they're connected to, and what the overall sentiment is. marketing. radian6. There are no absolutes. There are no hard and fast rules. You are doing it wrong. on their page.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? This will help a great deal in planning and managing successful marketing campaigns. Others aren’t. Mídias sociais. |.:The

Book Review: The Social Employee

Webbiquity SMM

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition. One of the most powerful impacts of social media is the way has democratized brands.

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. The C-suite expects justification for every dollar spent, including investments in social media marketing. Influence: a.k.a. Answers, comments posted on your blog, etc. Share this on Bebo.

SM2 2

Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

November 1st, 2010 Tweet The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA , president & CEO of the Public Relations Society of America (PRSA). So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement. Probably quite often. Here’s a clip. You tell me.

Class 10

Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

Development Social Media Identify the Right People to Manage Your Social Media Initiatives Mon, Aug 9, 2010 Government 2.0 , Prof. Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people.  The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? 

Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. even asked others in my podcast series like Douglas Karr from the Marketing Technology Blog , who built strong following on his blog record time, where are we going with all this blogging and where will it take us?

20+ Cool Social Media and Web Tools

Webbiquity SMM

Trackur is sort of Google Alerts on steroids and competes with products like Radian6 and Attentio. Free B2B Marketing Tools by Modern B2B Marketing. These are familiar but essential tools for the b2b marketer’s toolbox. List of Search Engines – Top Search Engines in 2010 by Secret Search Engine Labs. Cool Web Tools. Social Mention. ** 5 stars. uberVU.

Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Social media ROI is a hot topic right now, as social media begins to (slowly) mature. After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sales.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. believe it to be the most complete picture yet painted of how marketers are thinking about and deploying social media.

Social Media Listening for B2B Marketing

Buzz Marketing for Technology

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Radian6 – Acts as a safety net to capture mentions of our brand name in Twitter and beyond such as on blogs, in comments, on forums, and in social networks such as Facebook. Tweet This! Digg this!