2010 and Marketing - Social Media Informer

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

Marketing

Marketing Adwords Mobile Social Graph

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing

Marketing Adwords Mobile Social Graph

10 Best Posts of 2010

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Is The White Paper Dead for B2B Marketing?

B2B

B2B Engineering ROI Social Media

2010 – Welcome to the Age of Customer Service

Buzz Marketing for Technology

JANUARY 5, 2010

B2B marketers should add a new years resolution to their list to work on enabling their customer service to be as good and as socially agile as possible. Related posts: Hey Marketer – When was the last time you talked with a customer?? Brands that fail to adjust will be left out in the cold. Send this page to Print Friendly.

StumbleUpon

StumbleUpon Digg Reddit B2B

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? It’s all based on Facebook’s algorithm called EdgeRank.

B2B

B2B Marketing Mobile CPM

The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

FEBRUARY 2, 2011

Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.

Marketing

Marketing iPad Applications B2B

Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

Sharepoint

Sharepoint Microsoft Marketing Content management systems

Going Mobile with B2B Marketing

Buzz Marketing for Technology

FEBRUARY 23, 2010

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 Related posts: Why is Google Scared and What it means for B2B Marketing!

Mobile

Mobile B2B SMS Marketing

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

JANUARY 7, 2010

For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). For a good example check out these searches for the terms Facebook Marketing and Social Media. Tweet This!

B2B

B2B LinkedIn Marketing StumbleUpon

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event.

B2B

B2B Engagement Marketing Sentiment

Going Mobile with B2B Marketing – Part II

Buzz Marketing for Technology

FEBRUARY 25, 2010

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Related posts: Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Why is Google Scared and What it means for B2B Marketing!

B2B

B2B Mobile Marketing Foursquare

B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!). Its time to start embracing those few people in ways B2B marketers haven’t before.

B2B

B2B Marketing Loyalty StumbleUpon

Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. So here is my take …. Share this on Reddit. Stumble upon something good?

B2B

B2B Social Media Marketing Survey

Why is Google Scared and What it means for B2B Marketing!

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? perhaps there will be shortly.

B2B

B2B Google Marketing Mobile

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. population between 2000 and 2010, rising from 35.3 million in 2010. According to the U.S.

Mobile

Mobile comScore Insurance Sites

Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). Will Facebook replace your B2B Marketing email system? Facebook also overtook Google in page views just recently.

Facebook

Facebook Applications Yahoo Social Networking

Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

AUGUST 25, 2010

According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. humm Will 2010 be the Android Christmas?). Related posts: Going Mobile with B2B Marketing – Part II So in my last blog post – Going Mobile with. Hear me out …. Email this to a friend?

iPhone

iPhone Brands Apple Microsoft

What a Trifecta of a Year!

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

B2B

B2B Hubspot Class Forums

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community.

Social Media

Social Media Jive ROI Press Release

The Perfect Storm in Customer Service

Buzz Marketing for Technology

MARCH 25, 2010

But in the economic situation that many companies find themselves in these days you typically see cost cutting exercises across all departments and mainly those dubbed as cost centers such as Marketing and Customer Service. Related posts: 2010 – Welcome to the Age of Customer Service At the end of the last decade we saw Amazon.

RSS

RSS StumbleUpon Exercises Digg

OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda

Buzz Marketing for Technology

JUNE 17, 2010

Starting on June 18th, 2010 will mark the start of the 104th anniversary of this challenging event. On my list (for those of you who know me well) are many opportunities and ideas enabled by my love for sailing. So naturally sailing in a race from Newport RI to Bermuda is on my list.

Team

Team StumbleUpon Digg Reddit

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data

Data Vocus Radian6 B2B

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data

Buzz Marketing for Technology

10 BtoB Marketers Predictions for 2010

10 BtoB Marketers Predictions for 2010

Trending Sources

10 Best Posts of 2010

2010 – Welcome to the Age of Customer Service

11 B2B Marketing Predictions for 2011

The Marketing Technologist: Time has Come!

Microsoft’s Future in Digital Marketing

Going Mobile with B2B Marketing

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Creating Engagement in B2B Marketing

Going Mobile with B2B Marketing – Part II

B2B Marketers Fate Rests in the Hands of a Few

Social Media Budget Ratio in B2B Marketing

Why is Google Scared and What it means for B2B Marketing!

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Facebook can’t be stopped and here’s why!

Could AT&T kill the iPhone Brand?

What a Trifecta of a Year!

Make Your CFO a Social Media Fan

The Perfect Storm in Customer Service

OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda

CMO Challenges in Driving Data into Insights

CMO Challenges in Driving Data into Insights

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