Atom Thought

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2 Million ONLINE Leads Market for BFSI Sector in India!

Atom Thought

Let’s look at the Credit Card market first: Total Credit Card Base in India: 27.5 This base should increase to about 40m by 2010. Hence roughly the market is growing by 25%. India Online Credit Card Leads Generation Market Size: 1.38m. lac leads are 40% of the total market. Source: Indian Express, Oct 19, 2008).

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The Next Big Thing After Twitter! Is FourSquare The Answer?

Atom Thought

This place could be a local chai shop, a vegetable market, your gym, a café, a cinema hall, restaurant , a hospital and what have you. Marketing and Recommendation Benefits: Many brands are tying up with Foursquare and are offering attractive incentives to ‘Mayors’ in their locality or their shop. Mobile Marketing!

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Will ‘Technology’ Survive the Recession?

Atom Thought

NORTEL at one point in time commanded almost 33% of Canadian stock market value and boasted of a stock market value of over USD250b before filing for bankruptcy as we entered the year 2009. Not for Social Media Marketing! 2 Million ONLINE Leads Market for BFSI Sector in India! Image Source: [link].

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Bean bags don’t make a Google!

Atom Thought

I guess the first day of 2010 is a good time to reflect and express on a few of those things. 2010 is the year when CEOs of Indian Internet companies need to ponder and re-think on whether whatever they have they been offering to their fellow Indians is worthwhile, and what ails them-. Mobile Marketing! Is FourSquare The Answer?

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ebay X.Commerce & If Indian eCommerce has Missed the Bus?

Atom Thought

Red Laser- barcode reading app (bought in 2010). Mobile Marketing! GSI- Complete logistics, order management and CRM platform. ((USD USD 1.96B). PayPal: mobile and web payments (USD1.5B). FigCard- Point of purchase payments (figures not available). from a web or mobile platform. Related Posts: Why 'Locals' is the Way to Go!

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David and The Goliaths of the Job portals!

Atom Thought

Question: Why would you want to launch a job portal in a market which is already dominated by 2 mammoths who control over 80% of the market both in terms of traffic and resumes? Question again: Who is the winner in this market? If that was the case the market share gap (in terms of traffic). Mobile Marketing!