Social media loyalty: me like you long time (but me hard to get)
Mindjumpers
JANUARY 3, 2011
This post is not about movies but about “the loyalty of fans, followers and all those other labels we give to people on social media. At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. Is it strong? How do you get it?
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