Remove influence

Waxing UnLyrical

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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it.

Class 156
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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

As many of you know, I started the #measurePR Twitter chat back in 2010. We discussed location-based social data, the accuracy of impression counts from social media, building relationships with influencers, determining influencers, and the challenges of social listening. Happy Monday! PR Measurement – What to Measure.

Storify 216
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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. And a lot of us are fatigued right now.

Class 233
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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. In 2010, blogs and bloggers are truly influencers. Mark as read Approve comment Great post, Jaxx- definitely a growing trend as bloggers are increasing their credibility and influence and companies are taking notice.

Class 184
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MeasurePR: Paywalls, Pitches And Prognoses

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And the discussion was… how shall I put it… intense.

Postrank 151
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Lessons From a Very Public Break-Up

Waxing UnLyrical

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Together with our Marketing, Brand and Corporate Affairs teams, we developed a thorough plan to ensure our message and approach was consistent across all channels for the campaign. How valuable was that time spent listening?

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Weekly Roundup: The Boxing Day Edition

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Boxing Day Edition December 26th, 2010 Tweet No more fun and games With the buildup to Christmas, are you feeling deflated now that the actual day is over? So this made me laugh.

Class 139