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Interview with Influencer Summit Emcee and Speaker, Jim Tobin, CEO of Carusele

Social Media Strategies Summit

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. How did you end up in marketing? What draws you to it, and specifically, Influencer marketing? Why do you love it?

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The rise of senior influencers: Age is just a number but follower count isn’t

Sprout Social

Our devices are getting a tinge of silver from a seemingly unlikely source: senior influencers. In 2010, Betty White became the oldest person to host SNL after nearly half a million people liked a Facebook page petitioning her to take the gig. Why we love senior influencers. Maybe we shouldn’t be surprised. They instill trust.

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What Marketers Need to Know About TikTok

Ignite Social Media

TikTok was the 7 th most downloaded app of the 2010’s and climbed to the #2 spot a few weeks ago. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. In short: teens.

Marketing 217
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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk.

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How You Should Be Marketing to Generation Alpha

Likeable

If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. When Gen Alpha takes Gen Z’s reins, it will be more imperative than ever to use social and video content as marketing tools. They’re also making their own content.

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Who Influences You? (Plus, get a free book) | Almost Savvy

Almost Savvy

Plus, get a free book) Posted by Irene Koehler in Branding , Business , Tips on April 6, 2010 | 18 responses One of the best ways to learn is to watch others; see what works, what falls flat, what suits your style and what doesn’t. Learning how best to communicate and influence others is no different.