Direct Marketing Observations

OCTOBER 13, 2010

But I also like to measure the collective efforts of both large companies and small when it comes to social media and social media marketing as well, and how it all plays out into today’s economy and how it utlimately affects you, the consumer. As we wind down 2010 with essentially 2 1/2 months to go. What have you seen?

Social Media 159

Social Media ROI SEO Mobile 159

Direct Marketing Observations

DECEMBER 14, 2010

Sometimes knowingly, sometimes not, we’re giving up who we are to marketers and brands. Most marketers and companies assume correctly that making the TOS’s and EULA’s so ridiculously convoluted, that we as consumers will just get tired of reading and will click the agree button. Privacy be damned.

Social Media 166

Social Media Privacy Foursquare Policies 166

Direct Marketing Observations

MARCH 19, 2012

Enter the age of Big Data and marketers finally doing something with that data. IDC predicts that the market for Big Data technology and services will reach $16.9 billion in 2010. Go Get a Tablet - it’s hard to ignore the mobile and tablet markets. billion by 2015 up from $3.2 Focus on the Customer. need more proof?

comScore 166

comScore Microblogging Posterous Marketing 166

Direct Marketing Observations

NOVEMBER 24, 2010

million for the four-week period ending July 11, 2010. 21, 2010 according to SymphonyIRI. It was cool, different and most of all it was viral which is the holy grail for all digital marketers. As much as some people are apt to point out the #FAILS in social media, this was the big win of 2010. Is it tools? A movement?

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

NOVEMBER 2, 2010

Posted: November 2nd, 2010 By: Jason Breed. You think marketer’s lives are rough, try being the customer. Marketing was marketing and technology was, well, technology and never did the two meet. So much is being thrown at the customer these days, its hard to keep up.

B2B 199

B2B Comparison Patterns Compete 199

Direct Marketing Observations

JUNE 21, 2010

Use Twitter as part of your firm’s marketing mix. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. BrianSolis.com is among the world’s leading business and marketing online resources.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

MAY 3, 2010

Posted: May 3rd, 2010 By: Jason Breed. Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. Q1) What are ways to move customers up the interactive chain from lurker to influencer? The title of this post pretty much sums it up. How could this be?

Lurker 138

Lurker Social Media Hashtag Curation 138