article thumbnail

Power To The (e) Patient!

Diva Marketing Blog

From a marketer who has worked in healthcare, as well as, from a personal perspective here are my takeaways: Monitoring Some people felt pharmaceutical companies should be responsible for monitoring misinformation and AE comments. to: How to address questions in public forums. according to pre determined guidelines.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Right now, for example, we're carrying out a market insight and research project for for a pharmaceutical company that is taking advantage of our coverage of forums. She specializes in social media strategies that lead to actionable plans to achieve real world objectives.