Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Whether it’s via social media, online surveys, emails, or in person, your messaging should be: “We asked you who we are, and you told us. We think we want to be X, so we know we need to change Y.”

Brands 142

Brands Survey Construction Comparison 142

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. trillion historical conversations going back to 2010 to help brands track trends online. Advanced Analytics is available as an add-on to Hootsuite Enterprise plans.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Have them document EVERY question they receive. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Ask your customers directly.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Firebelly

JANUARY 23, 2012

CMAD was started in 2010 by Jeremiah Owyang, a California-based web strategist. Thomas Spend all the money you want on advertising, on customer satisfaction surveys, on focus groups—your community managers are the people making your brand every day. 9 Ways To Celebrate Community Manager Appreciation Day. By David B.

Communities 176

Communities Press Release Focus Group Survey 176