Sprout Social

JULY 28, 2021

For a software company, that means when they’re not using your product. If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. When we launched in 2010, our audience of decision makers were primarily mid-career social media professionals.

Brands 124

Brands Team Industry Research 124

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Convince & Convert

JANUARY 9, 2012

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Twitter is a living focus group. Differences in social listening software are vast. It’s solid software with great user interface. Sentiment Graph for a Talking Bag. We like Visible a lot.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JANUARY 9, 2012

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Twitter is a living focus group. Differences in social listening software are vast. It’s solid software with great user interface. Sentiment Graph for a Talking Bag. We like Visible a lot.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Social Media Network Marketing

AUGUST 14, 2010

Saturday, August 14, 2010 How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. These investment at minimal level would be time, energy, technology [hardware, software the web and internet connectivity], dedicated human resource.

Social Media 93

Social Media How To ROI Reputation 93

Net-Savvy Executive

MARCH 30, 2011

SMA is a feature set that can work into multiple categories; look for SMA companies to focus their feature sets on specific use cases, and expect acquisitions that work into acquirer's existing businesses. Enterprise software has noticed social media analysis.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

ROI 114

ROI SEO Social Media Tips 114