The Marketing Blog

MARCH 8, 2010

Share this: StumbleUpon Digg Reddit 3 Comments Filed under Iffort , Web 2.0 , twitter Tags: Iffort , iffort.com , study , twitter , twitter india , usage 3 Comments Ashwani March 22, 2010 at 11:04 pm Indian companies are slowly recognizing to the power of social media channels and the effects it can have on businesses, if used properly.

Study 180

Study Company Web 2.0 Twitter 180

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. With integrations from the Hootsuite App Directory , you can even monitor conversations on Reddit, Google My Business, and multiple online review sites.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth. The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

ROI 114

ROI SEO Social Media Tips 114

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. However, I still review some Web 2.0

Startup 109

Startup Web 2.0 SMS Proposal 109

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth. The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners.

Social Media 121

Social Media Strategy CoTweet CoTweet 121