Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media? More about this blog here. Thanks for dropping by.
The Marketing Blog
OCTOBER 10, 2008
The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. & every month, subscribers are kept abreast with the latest offers through monthly catalogue. There website called [link] is full of such great offers.
Convince & Convert
JUNE 16, 2010
Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), to create confidence that often overlooks the obvious.
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