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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? Will there be future demand for products?

Research 265
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Home is where your brand is: A blueprint to build and maintain your brand

Sprout Social

For Sprout, that meant doing several months of research to understand why prospects choose (or sometimes don’t choose) to do business with our company, what needs or pain points our product addresses and how our company is perceived in our industry. The art of home maintenance. And once you build your brand home, you have to maintain it.

Brands 124
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research. This makes it a robust tool for market and competitor research. What is social listening?

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Indian Companies on Twitter – A Usage Study

The Marketing Blog

Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India. Reply Sorav Jain March 8, 2010 at 5:10 pm Very good analysis. Reply » Indian Companies are Waking Upto Social Reality March 8, 2010 at 2:25 pm [.] Here is a full copy of the brief study! Theme: Pressrow.

Study 180
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How Your Brand Can Win Over Online Customers One Skeptic at a Time

Convince & Convert

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. For instance, when Gap decided to change its logo in 2010, the public completely rejected it via social media. Social media is a great tool for this because it functions in real time and is reactive.

Brands 142
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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. & every month, subscribers are kept abreast with the latest offers through monthly catalogue.

Startup 109