Social Media Marketing

DECEMBER 4, 2009

But lost in a lot of that was the fact that the pool of 100+ drivers acted as something of a focus group for six months. Since the Fiesta won't be delivered until the spring of 2010, there are still a few months to go to continue the online buzz. The numbers were great. But how will that happen now that the program is over?

Focus Group 140

Focus Group Hosting Hashtag Team 140

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010. Sentiment may even out in short order. As we wrote about in The NOW Revolution , you have to clearly understand what constitutes a crisis, and a few negative tweets isn’t it.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. & every month, subscribers are kept abreast with the latest offers through monthly catalogue. Ralf Klamma Jaffejuice Kiruba Shankar Marketing Over Coffee marketing.fm

Startup 109

Startup Web 2.0 SMS Proposal 109

Idaconcpts

AUGUST 9, 2010

Take a look at this testimonial from a participant in a focus group on airlines: You know, I have a dry cleaner at the end of my street. Then take a look at the recent Virgin Mobile ads in August 2010. It’s just a little Italian guy doing his own thing, no big company or anything. “No problem&# , he says.

Airlines 117

Airlines Wireless Insurance Technorati 117

Social Media Network Marketing

AUGUST 14, 2010

Saturday, August 14, 2010 How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. Share to Twitter Share to Facebook Share to Google Buzz Posted by Pervara Kapadia at Saturday, August 14, 2010 6comments: social media marketing said.

Social Media 93

Social Media How To ROI Reputation 93

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

ROI 114

ROI SEO Social Media Tips 114

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010. Sentiment may even out in short order. As we wrote about in The NOW Revolution , you have to clearly understand what constitutes a crisis, and a few negative tweets isn’t it.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Convince & Convert

APRIL 1, 2010

The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads.

Social Media 120

Social Media Content Analysis Sports 120

Net-Savvy Executive

MARCH 30, 2011

Looking back to my report on social media analysis platforms for workgroups (March 2010), six of the 21 companies have been bought in the last year. If your needs are more specific—you want an analyst team or a virtual focus group capability, for example—the list gets longer quickly.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Ask your customers directly.

Social Media 148

Social Media Strategy Consultant B2B 148

Social Media Network Marketing

MAY 31, 2010

Monday, May 31, 2010 Social Media a CRM perspective Social Media lends itself to Customer Relation Management. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

MARCH 29, 2022

Quora is, of course, a social question-and-answer website launched in 2010. This is much more effective than trying to guess what people want, and far less expensive than running focus groups. But how can a simple question and answer platform help to build a powerful brand online? What is Quora?

Brands 204

Brands NoFollow Marketing How To 204

Techipedia: Tamar Weinberg

MARCH 12, 2009

On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics. Reply Gail Gardner February 9, 2010 at 1:38 am I find it disappointing that a brand would be criticized for recognizing sincere appreciation. © 2006-2010 Tamar Weinberg. All rights reserved.

Brands 133

Brands Message Boards Travel Forums 133

Viper Chill

DECEMBER 2, 2012

“ In 2010, three months after Pinterest launched, the site had only 3,000 users. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Pinterests’ Growth Wasn’t as Viral As You Think. We kept testing and changing the P90X infomercial.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. © 2006-2010 Tamar Weinberg. (The concern of the users, however, is that not many regular Digg users visit the Upcoming section of Digg. This was not addressed in the chat.) All rights reserved.

Digg 100

Digg StumbleUpon Communities Upcoming 100

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. These comments were definitely directed toward B2C marketers.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), In my experience large and small organizations have the same challenges — roadblocks or hurdles to clear when locating hidden/latent demand for products/services. to create confidence that often overlooks the obvious.

Social Media 119

Social Media Strategy Mobile Consultant 119