What Does Salesforce-Radian6 Deal Mean for Everyone Else?
Net-Savvy Executive
MARCH 30, 2011
Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Radian6 is easily the most recognized name in SMA, so most of the remaining independents are not widely known.
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