2010 comScore Data Research 
Adam Sherk
JULY 9, 2013
Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term?
Direct Marketing Observations
MARCH 19, 2012
Figure out Big Data- Mark it down. Big data is going to be big business. It make sense though, you have these large organizations collecting terabytes of customer data but not knowing how or what to do with it. Enter the age of Big Data and marketers finally doing something with that data. billion in 2010.
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Net-Savvy Executive
JANUARY 6, 2011
At work, that translates into tracking down companies globally; it's one way my research is different. The full research is subscriber-only, but the site offers free summary data on 16 countries. Global Publics Embrace Social Networking , Pew Global Attitudes Project (Dec 2010). 2 , Scanblog (Nov 2010).
Adam Sherk
JANUARY 12, 2011
Keyword research tools like the Google AdWords Keyword Tool or WordTracker are used to determine the best terms to optimize for. There are a variety of free search and social trend tools available and the data is useful both for keyword targeting and for discovering content opportunities. are optimized to improve keyword focus.
Proactive Report
FEBRUARY 20, 2011
According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. In 2010 58 million people in the U.S. used their phones to access social networking sites at least once a month, says ComScore.
Sprout Social
MAY 10, 2019
By 2010, YouTube was generating more than two billion views each day. This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. When YouTube first arrived in 2005, few likely had any idea how valuable it would become.
Bill Hartzer
FEBRUARY 8, 2010
General Sentiment uses patent-pending technology based on 5 years of research directed at Stony Brook University. Blending this data with website traffic and online news readership figures, the MVR determines the purchase-equivalent dollar value of the brand exposure across more than 30 million sources. APPLE $293,237,918.
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