Convince & Convert
JULY 28, 2010
Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Ask your customers directly.
Idaconcpts
AUGUST 9, 2010
I’ve been reading “Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders&# by Adam Morgan, and as any AdWeek publication, it is a wonderful and captivating read filled with a lot of actionable insights. Then take a look at the recent Virgin Mobile ads in August 2010. “No problem&# , he says.
Viper Chill
DECEMBER 2, 2012
“ In 2010, three months after Pinterest launched, the site had only 3,000 users. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. You Can Compete With Free, And Win. Pinterests’ Growth Wasn’t as Viral As You Think.
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